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To a trade-off between social values and the quality of living, human capital and motivation to highly productive performance of entrepreneurs in Russia

Kleshcheva Yu.S. Kuban State University (KubSU), Krasnodar, Krasnodar Krai, Russian Federation ( julkl29@mail.ru )

Journal: Finance and Credit, #5, 2019

Subject The article discusses a trade-off between values and quality of living, human capital and motivation to highly productive performance of entrepreneurs in Russia.
Objectives The research traces the relationship of systemic categories, such as human capital, entrepreneurship, quality of living by identifying social values (attitudes) concerning people's motivation for highly productive performance and entrepreneurship. The satisfaction with the quality of living should result from the formation and perfection of personal values.
Methods The research involves methods of historical, logic, and comparative analyses.
Results The article presents the outcome of the social values survey among 200 respondents. I also provide the theoretical underpinning of a trade-off between the quality of living, human capital, motivation for highly productive performance and entrepreneurship. In Russia, would-be entrepreneurs aspire to high profits. However, as they grow more seasoned in business practices, they turn to social and moral values relating to self-fulfillment and the intention to transform the social milieu. Therefore, as the quality of living rises, savvy human capital also goes up. It should be directed to follow the course of constructive social transformations.
Conclusions and Relevance Human capital of an entrepreneur evolves through his/her motivation and incentives for highly productive performance, which depend on personal values, needs and quality of living. The formation of certain business values will promote entrepreneurship and push it to the right direction. The findings can be applied to further research and prove useful for public authorities, employees in order to grow the motivation to highly productive performance and entrepreneurship in line with social values.


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