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Analyzing the business strategies of innovatively active enterprises

Bat'kovskii A.M. Moscow Aviation Institute (National Research University), Moscow, Russian Federation ( batkovsky@yandex.ru )

Kalachikhin P.A. All-Russian Institute for Scientific and Technical Information of Russian Academy of Sciences, Moscow, Russian Federation ( studypavel@mail.ru )

Kravchuk P.V. AO INTELelectron Research and Testing Center, Moscow, Russian Federation ( p.kravchuk@mail.ru )

Tel'nov Yu.F. Plekhanov Russian University of Economics, Moscow, Russian Federation ( YTelnov@mail.ru )

Journal: Economic Analysis: Theory and Practice, #12, 2018

Subject The article considers strategies of innovatively active enterprises.
Objectives The study aims to analyze business strategies of enterprises engaged in innovative activities, increase the efficiency of strategy adaptation to changes in external realities. We view the strategy development from the perspective of the game-theoretic interpretation. The strategy structure is formalized as a relationship between a number of strategic goals that are set under the S.M.A.R.T. technique and means to achieve the goals that are limited by capabilities of the enterprise.
Methods The study employs methods of logical and statistical analysis, economic and mathematical modeling, the games theory, fuzzy logic, and expert assessments.
Results We offer a fuzzy strategy model being a response to increasing distortions and contradictions in the initial data, which hinder adequate strategic decision making. The paper shows how the metrics of strategic goals are integrated into the balanced score card system, considers the structure of indicator for achieving the strategic goals, and presents a methodology for assessing the probability of achieving strategic goals of enterprises.
Conclusions A business strategy is quite valuable for any innovatively active enterprise. It is a tool to ensure financial equilibrium in market conditions. In future, it is necessary to generalize the formalization of the enterprise strategy to the broader concept of economic strategy through replacing the enterprise by any type of commercial organization.


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