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Analysis of the Russian market of fitness services

Efremova M.V. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation ( efremova@fup.unn.ru )

Chkalova O.V. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation ( chkalova@fup.unn.ru )

Boshman T.K. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation ( t.lilak@yandex.ru )

Journal: Economic Analysis: Theory and Practice, #21, 2015

Subject The Russian market of fitness services is one of the low-studied segments of the consumer market. The problem of its effective development gives rise to special relevance of scientific researches in this area.
     Objectives The objective is to analyze the condition and development prospects for the fitness services market in Russia to devise mechanisms for its effective development, namely, to provide the concept of fit clubs and work out their classification, identify development trends in Russian and regional markets, analyze foreign experience, reveal problems and offer their solutions.
     Methods In the work, we identified trends, problems, and development prospects for the Russian market of fitness services based on general-logic methods of research of special and academic literature, reports of marketing agencies, statistical data and the expert method.
     Results We show that the American continent is a leader in the world market. The European market follows it and demonstrates positive dynamics. The Russian market is still lagging behind the leaders, though it is promptly growing and has high potential for development. The study includes a detailed analysis on the case of the regional market of Nizhny Novgorod. We identified major problems impeding the market development. Furthermore, we studied the experience of a number of countries, including the USA and Germany, where the government is proactive in developing the fitness services market, i.e. it not only promotes fitness, but also actively supports it.
     Conclusions and Relevance The conducted research may form a basis for developing mechanisms for effective development of the fitness services market in Russia and regions.


Analysis of leaders of Russian food retail

Chkalova O.V. Doctor of Economic Sciences, Professor, Head of the Department of Commercial Activity in Trade and Food Service, the Nizhniy Novgorod State University named after N.I. Lobachevsky - the National Research University ( ochkalova@fup.unn.ru )

Journal: Economic Analysis: Theory and Practice, #28, 2013

Is carried out the analysis of the development of the retail outlet networks of X5 Of retail of group and "Magnet". By the volume of gain leads X5 of retail of group, but break gradually is reduced; by a volume of commercial areas, in a quantity of stores leads "Magnet". Are determined the reasons for the leadership "Magnet".


A regional-level management of small business development: an economic-organizing aspect

Chkalova O.V. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation ( chkalovaov@nnci.ru )

Khairullina D.R. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation ( dinastiya76@yandex.ru )

Journal: Economic Analysis: Theory and Practice, #21, 2014

The article investigates the economic-organizing mechanism for managing small business' development. The investigation covers the methodology, system of economic indicators and criteria for evaluation. The authors elaborated a multidimensional matrix that allows making informed strategic decisions to control small business' development at macro and micro levels.


Evaluation of the location of shopping centers

Efremova M.V. Doctor of Economic Sciences, Professor, Head of Department "Management in Service and Tourism", the Nizhny Novgorod state university named after N.I. Lobachevsky - the National Research University ( emvnki@mail.ru )

Chkalova O.V. Doctor of Economic Sciences, Professor, Head of Department "Commercial Activities in Trade and Public Catering", the Nizhny Novgorod State University named after N.I. Lobachevsky - the National research university ( ochkalova@hse.ru )

Journal: Economic Analysis: Theory and Practice, #13, 2013

Limiting the choice of plots of land for shopping malls in the city requires searching sites outside the city, which is connected with the necessity to carry out relevant studies. In the article the technique is presented and recommendations for choice of the shopping centers are developed.


Hotel services quality analysis on a process approach basis

Efremova M.V. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation ( emvnki@mail.ru )

Chkalova O.V. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation ( chkalova63@mail.ru )

Journal: Economic Analysis: Theory and Practice, #26, 2014

The article studies an assessment problem of hotel services quality on the basis of a process approach. The offered method is of complex character. It aids to estimate quality of both separate (single) business processes and a general (cumulative) business process of a hotel facility as a whole on the basis of the developed procedures and quality indicators. The authors tested a process approach to a service quality assessment for room reservation by phone in the Nizhny Novgorod four-star hotels. The article contains some recommendations to hotel enterprises on improvement of organization of quality assessment on the basis of a process approach.


An analysis of the international tourism development between Russia and China

Efremova M.V. National Research Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod, Russian Federation ( efremovamv@iee.unn.ru )

Chkalova O.V. National Research Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod, Russian Federation ( chkalovaov@iee.unn.ru )

Bi R. National Research Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod, Russian Federation birui1994@gmail.com

Journal: Economic Analysis: Theory and Practice, #6, 2017

Importance The article reviews economic relations and processes underlying the cooperation between China and Russia in the field of tourism.
Objectives The aim of the study is to explore problems and prospects for the Russia-China cooperation development in tourism.
Methods We used general scientific methods to review academic literature, statistics, reports of marketing agencies and to identify trends, problems and prospects for Russia-China cooperation development in the sphere of tourism.
Results The paper analyzes the state of international tourism between Russia and China, defines stages, trends and tasks of the Russian-Chinese cooperation in tourism. The comparative analysis of tourism markets in Russia and China considered the preconditions for the growth of tourist flow from China to Russia.
Conclusions and Relevance Russia and China are countries with huge tourism potential and opportunities for mutual exchange. However, at present, the share of Russia in the global tourism market is extremely low, while China is a leader and major supplier of tourists to Russia. The key determinants of Chinese people's trips to Russia are geographical and historical conditions, a favorable political situation, strong economy of China, the growing prosperity of the population, streamlined visa application process, marketing activities of Russian organizations.


The status of hotel services markets in Russian regions

Efremova M.V. Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod, Russian Federation ( efremovamv@iee.unn.ru )

Chkalova O.V. Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod, Russian Federation ( chkalovaov@iee.unn.ru )

Journal: Economic Analysis: Theory and Practice, #3, 2016

Importance At the present stage, the condition of hotel services markets is an important component of enhancing the social and economic activity of regions. The study considers challenges and development prospects for the regional markets of hotel services.
Objectives The aim is to analyze economic relations and processes in hotel services markets using the case of Nizhny Novgorod regions, which are actively developing due to forthcoming 2018 FIFA World Cup Russia.
Methods Using general and logical methods of scientific literature research, marketing agency reports, statistical data and the results of our own marketing research, we revealed tendencies, problems and development prospects for regional markets of hotel services.
Results We analyzed the hotel services markets in Russia and abroad. The paper presents the results of the comparative analysis of hotel accommodation availability in Russian regions as compared to Moscow, St. Petersburg and European cities, identifies customer preferences when choosing a hotel, and problems tourists face when visiting Nizhny Novgorod. We also performed a comparative analysis of the condition of hotel markets in Russia and China.
Conclusions We conclude that Russian hotel services markets are substantially lagging behind those ones of developed countries. Regional markets are developing heterogeneously. There is a positive impact of international operators on the development of the Russian hotel market.


Corporate standards as a service quality management tool in the hospitality industry

Efremova M.V. National Research Lobachevsky State University of Nizhny Novgorod (UNN), Nizhny Novgorod, Russian Federation ( efremovamv@iee.unn.ru )

Chkalova O.V. National Research Lobachevsky State University of Nizhny Novgorod (UNN), Nizhny Novgorod, Russian Federation ( chkalovaov@ iee.unn.ru )

Efremov A.S. National Research Lobachevsky State University of Nizhny Novgorod (UNN), Nizhny Novgorod, Russian Federation ( unn@unn.ru )

Journal: Economic Analysis: Theory and Practice, #11, 2018

Subject The article addresses the role of corporate standards in improving the efficiency of service quality management in the hotel industry.
Objectives The purpose is to clarify and expand theoretical and methodological tenets of service quality management in the hospitality industry, offer tools for corporate standards development and implementation, give recommendations to enhance the service quality management.
Methods The study rests on logical approaches to analysis and development of ways to improve the efficiency of service quality management in hotels on the basis of corporate standards.
Results We refined the terminology, role and relevance of corporate standards in the hospitality industry, analyzed the purpose, objectives, functions and structure of corporate standards, and described their types and salient features. The paper offers tools to develop and implement corporate standards, underpins the role of process approach when working out the service standards, includes a list of service standards for hotels and recommendations to improve the efficiency of service quality management based on corporate standards.
Conclusions Corporate standards are a significant tool to manage hotel services. The paper presents mechanisms to implement corporate standards in the hospitality sphere.


Retail trade of Russia in today's economy

Chkalova O.V. Lobachevsky State University of Nizhny Novgorod - National Research University (UNN), Nizhny Novgorod, Russian Federation ( ochkalova@fup.unn.ru )

Nalivaiko K.A. Lobachevsky State University of Nizhny Novgorod - National Research University (UNN), Nizhny Novgorod, Russian Federation ( ksenya_dom@mail.ru )

Journal: Economic Analysis: Theory and Practice, #23, 2015

Subject The article deals with retail trade development in the Russian market. The relevance of the subject is based on deterioration of the socio-economic situation, which may change the usual positive development trends and lead to trade stagnation that is already happening in some countries.
     Objectives The aim of the study is to analyze the development of retail trade to work out mechanisms for its effective development.
     Methods On the basis of general logical methods of investigating the data of the Federal State Statistics Service, materials of the Ministry of Economic Development of the Russian Federation, leading rating and information agencies, and works of Russian scientists, we identified trends, problems and development prospects of the Russian retail market.
     Results We found that in 2014, retail trade continues to be one of the fastest growing sectors of the economy and the main source of GDP. The analysis of indicators characterizing the development of competition in the FMCG segment for 2014 shows that competition increases due to development of new networks of federal and international levels. We determined that Russia is a leader among European countries in terms of the number of international networks. The study reveals the heterogeneity of their presence in different Russian cities, and shows that the Russian trade dominates European countries in terms of retail trade turnover. However, in terms of shopping floor space, Russia is lagging behind, and this testifies to the existing potential for development.
     Conclusions and Relevance The study findings may serve as a basis for creating mechanisms of efficient development of retail trade in Russia and its regions.


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