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Regional strategic development: Investment activity as a determinant of the attractive image of the place

Chekashkina N.R. Kuban State University, Krasnodar, Russian Federation ( chenaro@yandex.ru )

Journal: Regional Economics: Theory and Practice, #2, 2018

Subject This article considers the issues of strategic development of the region in the context of regional attractiveness, in particular such a key attribute as investment activity.
Objectives Considering the Krasnodar Krai as a case study, the article aims to analyze its economic development in terms of gross regional product and its structure, and identify the main market drivers of economic growth of the region.
Results The article shows the key directions of economic activity in the region over the last six years and the dynamics of development of each branch separately, and it reveals the tendencies of further development.
Conclusions The article characterizes the dynamics of economic development of the Krasnodar Krai as positive, despite the slowdown of growth and stagnation in some industries. It concludes that in order to further attract both foreign and domestic investments, measures are needed to improve tax legislation, infrastructure modernization, export potential development, and the formation of further regional specialization.


Researching the practice of strategic management in the marketing activity of regional companies

Kostetskii A.N. Kuban State University (KubSU), Krasnodar, Russian Federation ( kostetsky_andrey@mail.ru )

Chekashkina N.R. Kuban State University (KubSU), Krasnodar, Russian Federation ( chenaro@yandex.ru )

Journal: Economic Analysis: Theory and Practice, #2, 2019

Subject Strategic management is a key to successful company development. The choice of the development vector depends directly on the decision-making process and many factors influencing it. Strategic analytics of company's marketing position, analysis of macro and micro indicators in economic, political, technological and sociological areas remained secondary in solving routine problems, heading the business to wobbling from the point of view of strategic marketing management. Many companies focused exclusively on the nearest competitive environment, following the leader, but did not take into account macroeconomic indicators in the country and in the international market.
Objectives The purpose of the study is to conduct a descriptive research of strategic planning process, its essence and significance for the managerial staff of the company.
Methods The paper rests on general scientific methods of research.
Results We show the role of strategic management process and the attitude of business towards strategic planning. In particular, we compare the applied strategic management practices with theoretical concepts and approaches to management process determination, such as an evolutionary approach to strategic management.
Conclusions The paper confirms the hypothesis about business relation to strategy as an intuitive tool, supported by experience and authority. This testifies to insufficient level of qualification of the managing personnel in the sphere of marketing management, manifestation of confidence in own intuition and experience, and concentration on solving tactical problems.


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