Subject. Transformation of the service economy, development of employees' emotional competence. Objectives. Assessment of the impact of emotional intelligence level on individual financial performance. Methods. Correlation analysis tools have been applied. Results. Based on the example of beauty industry enterprises in the Republic of Tatarstan, a statistically significant positive correlation was identified between the components of emotional intelligence and the financial performance of employees. In addition, the quality of service delivery is influenced by the gender factor and the employee's work experience. Conclusions. A high level of emotional intelligence among employees affects the financial performance of their activities and the quality of the customer experience. The emotional competence of personnel becomes an important resource that allows increasing the competitiveness of the service economy of the Republic of Tatarstan.
Keywords: service sector, emotional intelligence, empathy, gender differences, correlation analysis
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