Subject The article discusses the issues of pricing in the market of advertising constructions related to the assessment of object localization in a region's space. Objectives The research aims to propose an approach that allows taking into account the location factor of advertising structures when determining the cost of their installation and operation. Methods The study uses an analysis of scientific literature, regulatory and legal sources, approaches to allocate different zones in space of the region that are important for study, and an empirical analysis, as well. Results I propose an approach to adjusting the cost of installation and operation of advertising constructions using data about the peculiarities of their location. The case of the Sverdlovsk oblast's market shows a possible way to allocate the plots in the space of the region, possessing different promotional value, that directly affects the cost of advertising location within their borders. In addition, I present the territory zoning and identify the most attractive for advertisers highways. Conclusions Determining the best price in the market of advertising constructions requires a specific placement of facilities consideration, by adding a correction factors system to the calculation method. It is necessary to take into account the distance of the facility from large settlements and habitats with high population density, as well as the level of capacity and congestion of the roads and highways along which the advertising constructions are supposed to be placed.
Daly J.L. Effektivnoe tsenoobrazovanie – osnova konkurentnogo preimushchestva [Pricing for Profitability: Activity-Based Pricing for Competitive Advantage]. Moscow, Vil'yams Publ., 2003, 304 p.
Nifaeva O.V., Gornostaeva A.N. [Objectives, principles, and policy approaches in pricing]. Marketing v Rossii i za rubezhom = Marketing in Russia and Abroad, 2011, no. 2, pp. 68–75. (In Russ.)
Osipov Yu.M. [Study and the choice of methods for pricing when placing advertisements on different advertizing mediums]. Vserossiiskii zhurnal nauchnykh publikatsii = All-Russian Scientific Publications Journal, 2013, no. 2, pp. 20–21. (In Russ.)
Owen S.H., Daskin M.S. Strategic Facility Location: A review. European Journal of Operational Research, 1998, vol. 111, iss. 3, pp. 423–447. doi: 10.1016/S0377-2217(98)00186-6
Revelle C.S.A Perspective on Location Science. Location Science, 1997, vol. 5, iss. 1, pp. 3–13. doi: 10.1016/S0966-8349(97)00008-9
Revelle C.S., Eiselt H.A. Location Analysis: A synthesis and survey. European Journal of Operational Research, 1998, vol. 165, iss. 1, pp. 1–19. doi: 10.1016/j.ejor.2003.11.032
Farahani R.Z., SteadieSeifi M., Asgari N. Multiple Criteria Facility Location Problems: A survey. Applied Mathematical Modelling, 2010, vol. 34, iss. 7, pp. 1689–1709. doi: 10.1016/j.apm.2009.10.005
Kutsenko E.S. [Dependence on the previous development in the field of spatial distribution of productive forces is a bad news for empirical research of agglomeration effects]. Zhurnal Novoi ekonomicheskoi assotsiatsii = Journal of the New Economic Association, 2012, no. 2, pp. 10–26. (In Russ.)
Vlasova N.Yu., Antipin I.A. [Urban agglomerations: history, the present, and strategic orientation]. Izvesti Ural'skogo gosudarstvennogo ekonomicheskogo universiteta = Journal of Ural State University of Economics, 2010, vol. 29, iss. 3, pp. 106–112. (In Russ.)
Chernyavskaya S.A. [Shaping the sustainable regional subsystems in the business space of modern Russia]. Vestnik Adygeiskogo gosudarstvennogo universiteta. Ser. 5: Ekonomika = Bulletin of Adyghe State University. Ser. Economics, 2012, no. 2, pp. 130–135. (In Russ.)
Dobronravova A.M., Pan'shin I.V. [An agglomeration mechanism of regulation of the regional labor market]. Problemy sovremennoi ekonomiki = Problems of Modern Economics, 2010, no. 1-1, pp. 162–167. (In Russ.)
West D.S. Metropolis: From the Division of Labor to Urban Form: Allen J. Scott, (University of California Press, Berkeley, 1988) pp. xi + 260, $30.00. Journal of Economic Behavior and Organization, 1990, vol. 13, iss. 1, pp. 137–140. doi: 10.1016/0167-2681(90)90059-M
Pobedin A.A. [Inter-municipal cooperation prospects in the development of urban agglomerations: the experience of foreign countries and Russia]. Vestnik Omskogo universiteta. Ser. Ekonomika = Herald of Omsk University. Ser. Economics, 2013, no. 4, pp. 43–48. (In Russ.)
Mazaev G.V. [Territorial planning scheme of the Sverdlovsk oblast: a look into the 21st century]. StroiKompleks Srednego Urala = Building Complex of the Middle Urals, 2009, no. 6, pp. 8–11. (In Russ.)
Pobedin A.A. [Problems of development of the Yekaterinburg city agglomeration]. Munitsipalitet: ekonomika i upravlenie = Municipality: Economics and Management, 2012, no. 2, pp. 48–56. (In Russ.)
Izhguzina N.R. [Monitoring of socio-economic development of urban agglomerations: a case study of large urban agglomerations of the Sverdlovsk oblast]. Problemy regional'noi ekonomiki: teoriya i praktika [Proc. Sci. Conf. Problems of Regional Economy: Theory and Practice]. Kirov, ICSRP Publ., 2015, pp. 62–68.
Lappo G., Polyan P., Selivanova T. [Agglomeration in Russia in the 21st century]. Vestnik Fonda regional'nogo razvitiya Irkutskoi oblasti = Vestnik of Foundation for Regional Development of Irkutsk Oblast, 2007, no. 1, pp. 45–52. (In Russ.)
Pertsik E.N. Krupnye gorodskie aglomeratsii: razvitie, problemy proektirovaniya. V kn.: Problemy razvitiya aglomeratsii Rossii [Metropolitan areas: development, design problems. In: Problems of the development of agglomerations of Russia]. Moscow, Krassand Publ., 2009, pp. 34–47.
Animitsa E.G., Ishchenko F.A. et al. O primenenii matematicheskikh metodov pri vydelenii granits gorodskoi aglomeratsii. V kn.: Razmeshchenie i kompleksnoe razvitie proizvoditel'nykh sil Urala: sbornik statei [On application of mathematical methods in allocation of urban agglomeration boundaries. In: Accommodation and integrated development of the productive forces in the Urals: a collection of articles]. Sverdlovsk, USC AS SSSR Publ., 1975, pp. 87–99.
Strel'nikov A.I., Semenova O.S. [Options to identify the boundaries of agglomeration in modern terms based on an analysis of the social and economic linkages and using calculation models]. Transportnoe delo Rossii = Transport Business of Russia, 2010, no. 8, pp. 145–155. (In Russ.)
Karpov A.E. [One of the options to identify the structure of urban agglomeration]. Sotsiologiya i obshchestvo: global'nye vyzovy i regional'noe razvitie [Proc. Sci. Conf. Sociology and Society: Global Challenges and Regional Development]. Moscow, ROS Publ., 2012, pp. 1142–1151.
Roi O.M., Filippenko V.A. [Diagnosis of the socio-economic development of the Northern conurbations]. Vestnik Omskogo universiteta. Ser. Ekonomika = Herald of Omsk University. Ser. Economics, 2008, no. 1, pp. 4–8. (In Russ.)
