Importance The article deals with the strategic positioning of territories in accordance with the matrix of competitiveness. Objectives The article aims to develop a mechanism for the competitive positioning of the territory in accordance with the choice of priorities of the brand in specific types of social, economic and technological factors (SET-factors). Methods For the study, we used the methods of matrix and strategic analyses. Results We developed and present a mechanism of the territory-brand competitive positioning, identified a promising type of strategic positioning of the territory depending on a complex of dominant brand attributes and manifestations of certain SET-factors. Conclusions and Relevance We conclude that the choice of a particular type of territory positioning strategy requires the use of different types of social, economic, and technological factors of brand development and harmonize them with the essential attributes on which the competitive dominance of the brand is based. The results of this research may be useful in the analysis of regional development programs and the development of measures to improve the competitiveness of the territory.
Keywords: city brand, high-tech, breakthrough, competitiveness, territory, matrix
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