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Regional Economics: Theory and Practice
 

Marketing approach to development of sports in the region

Vol. 11, Iss. 4, JANUARY 2013

Available online: 6 February 2013

Subject Heading: PROBLEMS. SEARCH. SOLUTIONS

JEL Classification: 

Galeeva R.B. PhD of Pedagogical Sciences, Associate Professor of department “Marketing, Commerce and Entrepreneurship”, Scientific Advisor of the Republican Centre of Marketing, The Kazan (Volga Region) Federal University
RBGaleeva@gmail.com

Marketing is a key success factor for many industries and spheres of social activities, including sports. This article is devoted to implementation of marketing in regional sports’ development, in particular – implementation of analytical function of marketing.

Keywords: marketing, market research, marketing in sports

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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