Regional Economics: Theory and Practice
 

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The Russian Federation as tourist destination: problems of advancement and solutions

Vol. 11, Iss. 4, JANUARY 2013

Available online: 6 February 2013

Subject Heading: PROBLEMS. SEARCH. SOLUTIONS

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Volkov S.K. PhD in Economics, Associate Professor of department «World Economy and Economic Theory», the Volgograd State Technical University
ambiente2@rambler.ru

Tourism has a significant influence on economic and social progress of the territory, that’s why the development of this particular industry becomes a priority. The analysis of features of marketing advance of a national tourist's product of Russia in the internal and external markets is carried out. The main problems of the tourist sphere are revealed; the ways of their decision are shown.

Keywords: national tourism product, marketing strategy, territory, territory marketing, promotion, positioning/ targeting

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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