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Regional Economics: Theory and Practice

Researching into price aspects of supply and sales activity of milk subcomplex enterprises of the Saratov region

Vol. 10, Iss. 46, DECEMBER 2012

Available online: 15 December 2012

Subject Heading: Agrarian and industrial complex development

JEL Classification: 

Gritchina M.N. PhD in Economics, Associate Professor of department "Marketing of Agrarian Production", the Saratov State Agrarian University named after N.I.Vavilov, Russia

Success of supply and sales activity of the enterprises the first of all depends from their capacity for fast adopting to the price competition factors. To among such factors in milk sub complex of the Saratov region belongs: level of self-sufficiency with the raw materials, the structure of supply of milk raw materials from districts of the region, the capacity and territorial structure of demand, level of monopolization of market, branch dynamic of prices on milk and milk production; direct and indirect price regulation (financing, quoting etc.) Researching into the price aspects of supply and sales activity of enterprises permits to determine the look-ahead capacity of sales and to develop the priority course of milk sub complex Saratov region.

Keywords: supply and sales activity, price aspects, dairy production market, inter-branch relations, competition, development strategy, milk sub complex, profitability, efficiency

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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