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Regional Economics: Theory and Practice
 

Market research of municipal area image

Vol. 10, Iss. 45, DECEMBER 2012

Available online: 6 December 2012

Subject Heading: PROBLEMS. SEARCH. SOLUTIONS

JEL Classification: 

Neretina E.A. Doctor of Economic Sciences, Professor of department "Marketing", the Mordovia State University named after N.P. Ogaryov
econauka@yandex.ru

Charaeva A.A. Graduate Student of department "Marketing", the Mordovia State University named after N.P. Ogaryov
charaewa_alena@mail.ru

In the article the results of market research of image characteristics of one of the municipal areas of the Republic of Mordovia, which allowed to develop the practical recommendations, directed on increase of image and competitiveness of municipality are presented.

Keywords: image, municipality, area, territorial identity, market research, respondents, opinions, assessment, result of poll, competitiveness increase

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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