Home  Journals  Regional Economics: Theory and Practice  31(262) - 2012 August

Components of product brand

Available online: 21 August 2012

Subject Heading: Innovations and investments

JEL Classification: 

In the article it is noted that the understanding of essence of a brand, its components becomes actual now. However in economic literature it is not developed a consensus in brand definition. The analysis of a number of categories which represent a chain of the interrelations representing itself as a basis for formation of a brand is carried out, their features and distinction are opened. The author's treatment of definitions of concepts "commodity brand", "trademark" and "brand" is given.

Keywords: brand mark, trademark, merchandise mark, brand

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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