Home  Journals  Regional Economics: Theory and Practice  21(252) - 2012 June

Segmenting of equipment market for forest and garden on an example of Vladivostok

Available online: 30 May 2012

Subject Heading: Economics and management

JEL Classification: 

An important aspect of effective activity of the enterprise is knowledge of the target consumer. In the article equipment market segmentation for wood and garden of Vladivostok on the consumer with use of the correlation and regression analysis is shown. The results of marketing research can be used by enterprises in the sector trading market at the strategy choice of positioning equipment sales.

Keywords: market segmentation, selection criteria, cluster analysis, regression analysis, independent factors, strategy of seller, competitive advantage

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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