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Regional Economics: Theory and Practice
 

Use of cluster analysis for segmentation of competition environment of sanatorium-resort organizations of recreational region

Vol. 10, Iss. 15, APRIL 2012

Available online: 11 April 2012

Subject Heading: TOURIST AND RECREATIONAL ZONES

JEL Classification: 

Ostapenko E.A. PhD in Economics, senior lecturer of department "Financial management and Banking", Stavropol State Agrarian University
helen_07-84@mail.ru

In the article segmentation of sanatorium-resort organizations of region of Caucasian Mineral Waters is conducted is defined and the basic clusters of sanatorium-resort organizations are revealed. The indexes, characterizing efficiency of entrepreneurial activity of sanatorium-resort organizations and their scale, characterizing effectiveness of different aspects and allowing to find the price of this result and also to define the ways to improve the health resort of are shown.

Keywords: recreational region, sanatorium-resort activity, competition environment, cluster, cluster analysis, recreational cluster, trade and logistics cluster

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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