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Regional Economics: Theory and Practice
 

Substantiation of alternative choices of component supplier on the basis of conceptual approaches to interactions across firms

Vol. 10, Iss. 11, MARCH 2012

Available online: 16 March 2012

Subject Heading: SEARCH. PROBLEMS. DECISIONS

JEL Classification: 

Neretina E.A. Doctor of Economics, professor of department “Marketing”, Mordovia State University
ch.marketing@econom.mrsu.ru

Kurochkin O.N. Graduate student of department “Marketing”, Mordovia State University
ork85@bk.ru

The article considers contemporary approaches to an organization of business interactions, there have been substantiated motives of entering into relationships by interacting parties and alternative variants of managerial decisions, concerning a choice of component supplier. It is concluded that in order to define a potential variant of market actor’s behavior it is very important to substantiate the need of using the relevant connectional approach to interim interactions’ organization.

Keywords: conception, theory, business interaction, social exchange, transaction costs, recourse dependency, core competence, network approach, component supplier, choice, variants

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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