Home  Journals  Regional Economics: Theory and Practice  47(230) - 2011 December

Territorial administration tools in maintenance of competitive managing

Available online: 16 December 2011

Subject Heading: Regional development strategy

JEL Classification: 

In market economy regions become independently managing subjects, called to carry out effective managing for the purpose of maintenance of competitiveness of territory. Novelty of the given situation for region forms a problem of search of effective remedies, methods and technologies of effective competitive management of region where the most actual marketing management methods act as structure of economy of region. Possibility of application marketing matrixes for an estimation preferable region’s business would increase the competitiveness of territory.

Keywords: administrative structures of region, competitive advantage, regions? marketing

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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