Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Usage of geomarketing methods choosing a region for a shopping centre construction
Available online: 21 September 2010 Subject Heading: SEARCH. PROBLEMS. DECISIONS JEL Classification:
Due to the fact that large developers are entering the regional markets, the main task for their managers is choosing the alternative region for construction of the trade center. Thus the main criterion is the sales forecast. In present work such direction in modern science as geomarketing is considering and taking an example of using the geomarketing tools to solve this problem. It is concluded that using of geomarketing system, which is based on modern geoinformation system, makes easier the sales forecast in certain region based on existing statistics data and provides more accurate result. Keywords: sales forecast, geomarketing, geomarketing system, geoinformation system, data localization |
ISSN 2311-8733 (Online)
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