Regional Economics: Theory and Practice

Usage of geomarketing methods choosing a region for a shopping centre construction

Vol. 8, Iss. 35, SEPTEMBER 2010

Available online: 21 September 2010


JEL Classification: 

Kiseleva E.S. graduate student, Volgograd state technical university

Due to the fact that large developers are entering the regional markets, the main task for their managers is choosing the alternative region for construction of the trade center. Thus the main criterion is the sales forecast. In present work such direction in modern science as geomarketing is considering and taking an example of using the geomarketing tools to solve this problem. It is concluded that using of geomarketing system, which is based on modern geoinformation system, makes easier the sales forecast in certain region based on existing statistics data and provides more accurate result.

Keywords: sales forecast, geomarketing, geomarketing system, geoinformation system, data localization

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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