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Regional Economics: Theory and Practice
 

Development of marketing methodology study of consumer potential of food market

Vol. 8, Iss. 12, MARCH 2010

Available online: 25 March 2010

Subject Heading: Economy and management

JEL Classification: 

Kuznetsova L.V. Candidate of Economy, Associate Professor,Dосtoral candidate of Marketing Chair, All-Russia Extramural Financial and Economic Institute
anod_ural@ufanet.ru

In the article the analysis of methodological approaches to the study of consumer marketing capabilities as a vital element of the human capacity of reproduction of society is carried out. The author proved theoretically and empirically the practicability of the consumer food market potential study on the basis of strategic consistency to the social prosperity as a condition for the formation of human capital and consumer capital as a form of its involvement in the process of social reproduction.

Keywords: consumption, consumption potential, marketing, methodology, consumer capital, food market, market size, segmentation

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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