Subject. This article focuses on the criteria and methods for evaluating the strategic alliances effectiveness. Objectives. The study aims to form a structured understanding of approaches to the strategic partnerships success assessing, and develop clear recommendations for selecting and adapting evaluation systems depending on the alliance specifics. Methods. For the study, I used the methods of systematization and classification, comparative, logical, and structural-functional methods, modeling, and abstraction. Results. The article systematizes methods for assessing the effectiveness of strategic alliances into key approaches, and identifies specific criteria, strengths, and limitations for each approach. It also formulates contextual recommendations for adapting the evaluation system depending on the alliance type. Conclusions. The study emphasizes the central role of relational and strategic criteria as a basis for long-term effectiveness. The practical significance lies in providing managers with a structured toolkit for diagnosing and improving the partnership performance. The developed recommendations allow managers to configure the system of indicators, which directly contributes to reducing the risk of failure and increasing the manageability of cooperative strategies.
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