Tat’yana A. KOSTINACentral Economics and Mathematics Institute, RAS (CEMI RAS), Moscow, Russian Federation kostina1@yandex.ru ORCID id: not available
Subject. The article addresses the impact of artificial intelligence on the consciousness of individual and society as a whole. Objectives. The focus is on minimizing the risks of negative impact of artificial intelligence algorithms on civilizational values of the Russian society in the light of the current geopolitical situation. Methods. The study employs system tools, that open up opportunities for making adequate situational management decisions. To summarize the findings, we used well-known tests and standard methods for evaluating their results. Results. The paper presents the results of our experimental study on the issue of bias in assessments influenced by the manipulativeness of artificial intelligence algorithms. The results demonstrate that for the "individualism-collectivism" factor, there is no bias in assessments influenced by the manipulativeness of artificial intelligence algorithms, with a compression of variability that is indisputable for any accepted levels of significance. As for the "machiavellianism" factor, which characterizes the degree of manipulativeness, the bias in assessments generated by artificial intelligence for groups of conditional "personalities" significantly differs from the corresponding indicators of control groups of individuals. Conclusions. Further research on the manipulative impact of artificial intelligence algorithms on public consciousness regarding the factor of "Machiavellianism" is advisable.
Keywords: civilizational values, consciousness, artificial intelligence, manipulativeness, bias of assessment
References:
Grachev I.D., Noakk N.V., Kostina T.A. [Ambivalence of social ideas about AI: Psychology, statistics, forecasts]. Tsifrovaya ekonomika, 2024, no. 1, pp. 54–61. (In Russ.) URL: Link
Grachev I.D., Noakk N.V. [Optimization of agent diversity: Reflections, hypotheses, forecasts]. Tsifrovaya ekonomika, 2024, no. 2, pp. 57–60. (In Russ.) URL: Link
Volkova A.D., Kostina T.A., Noakk N.V. [Social perceptions of Russian society about artificial intelligence: Methodological aspects]. Tsifrovaya ekonomika, 2023, no. S5. pp. 18–28. (In Russ.) URL: Link
Klenk M. (Online) Manipulation: Sometimes Hidden, Always Careless. Review of Social Economy, 2022, vol. 80, iss. 1, pp. 85–105. URL: Link
Faraoni S. Persuasive Technology and Computational Manipulation: Hypernudging out of Mental Self-Determination. Frontiers in Artificial Intelligence, 2022, vol. 6. URL: Link
Yang Y., Huang P., Cao J. et al. A Prompt-Based Approach to Adversarial Example Generation and Robustness Enhancement. Frontiers of Computer Science, 2023, vol. 18, iss. 4. URL: Link
Smith B., Shum H. The Future Computed: Artificial Intelligence and Its Role in Society. Microsoft Corporation, 2018, 138 p.
Agudo U., Matute H. The Influence of Algorithms on Political and Dating Decisions. PLoS ONE, 2021, vol. 16, iss. 4. URL: Link
Semenova D.M., Afonin M.V., Kudryavtsev S.A. [Values in the structure of civic identity: Concept and tools]. Politkonsul'tant, 2023, vol. 3, no. 1. (In Russ.) URL: Link
Litvinov V.U., Matveeva L.V. [A Comparative analysis of culture beliefs about Russia’s, Western and Eastern civilizations among creative youth]. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2021, vol. 12, no. 1, pp. 177–197. (In Russ.) URL: Link
Pantin V. I. [Civilizational features of the development of Russia in the context of modern social transformations]. Vestnik Instituta sotsiologii, 2021, vol. 12, no. 4, pp. 108–124. (In Russ.) URL: Link
Savin S.D., Kasabutskaya M.S. [Russian national values in terms of the development of collective identity]. Vestnik Sankt-Peterburgskogo universiteta. Sotsiologiya = Vestnik of Saint Petersburg University. Sociology, 2019, vol. 12, no. 1, pp. 82–97. (In Russ.) URL: Link
Kharichev A.D., Shutov A.Y., Polosin A.V., Sokolova E.N. [Perception of basic values, factors and structures socio-historical development of Russia (based on research and testing materials)]. Zhurnal politicheskikh issledovanii = Journal of Political Research, 2022, vol. 6, no. 3. pp. 9–19. (In Russ.) URL: Link
Trenin D.V Novyi balans sil: Rossiya v poiskakh vneshnepoliticheskogo ravnovesiya [New balance of power: Russia in search of foreign policy equilibrium]. Moscow, Al’pina Pablisher Publ., 2021, 471 p.
Gallyamova A.A., Grigor’ev D.S. [Development of a measure for assessing perceived community culture based on Triandis’s horizontal/vertical individualism-collectivism cultural orientation]. Vestnik RUDN. Seriya: Psikhologiya i pedagogika = RUDN Journal of Psychology and Pedagogics, 2022, vol. 19, no. 3, pp. 429–447. (In Russ.) URL: Link
Singelis T.M., Triandis H.C., Bhawuk D.P.S., Gelfand M.J. Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement Refinement. Cross-Cultural Research, 1995, vol. 29, iss. 3, pp. 240–275. URL: Link
Znakov V.V. Psikhologiya ponimaniya: problemy i perspektivy [Psychology of understanding: Problems and prospects]. Moscow, Institute of Psychology of Russian Academy of Sciences Publ., 2005, 448 p.
Christie R., Geis F.L. Studies in Machiavellianism. New York, Academic Press, 1970, 430 p.