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National Interests: Priorities and Security
 

New approach to assessing the manipulative impact of artificial intelligence on public consciousness

Vol. 21, Iss. 3, MARCH 2025

Received: 28 October 2024

Accepted: 5 December 2024

Available online: 13 March 2025

Subject Heading: NATIONAL INTERESTS

JEL Classification: С15, C45, C83, D83, O32

Pages: 4-24

https://doi.org/10.24891/ni.21.3.4

Ivan D. GRACHEV  Central Economics and Mathematics Institute, RAS (CEMI RAS), Moscow, Russian Federation
idg19@mail.ru

https://orcid.org/0000-0003-1815-5898

Sergei N. LARIN Central Economics and Mathematics Institute, RAS (CEMI RAS), Moscow, Russian Federation
sergey77707@rambler.ru

https://orcid.org/0000-0001-5296-5865

Nataliya V. NOAKK Central Economics and Mathematics Institute, RAS (CEMI RAS), Moscow, Russian Federation
n.noack@mail.ru

https://orcid.org/0000-0001-8696-5767

Tat’yana A. KOSTINA Central Economics and Mathematics Institute, RAS (CEMI RAS), Moscow, Russian Federation
kostina1@yandex.ru

ORCID id: not available

Subject. The article addresses the impact of artificial intelligence on the consciousness of individual and society as a whole.
Objectives. The focus is on minimizing the risks of negative impact of artificial intelligence algorithms on civilizational values of the Russian society in the light of the current geopolitical situation.
Methods. The study employs system tools, that open up opportunities for making adequate situational management decisions. To summarize the findings, we used well-known tests and standard methods for evaluating their results.
Results. The paper presents the results of our experimental study on the issue of bias in assessments influenced by the manipulativeness of artificial intelligence algorithms. The results demonstrate that for the "individualism-collectivism" factor, there is no bias in assessments influenced by the manipulativeness of artificial intelligence algorithms, with a compression of variability that is indisputable for any accepted levels of significance. As for the "machiavellianism" factor, which characterizes the degree of manipulativeness, the bias in assessments generated by artificial intelligence for groups of conditional "personalities" significantly differs from the corresponding indicators of control groups of individuals.
Conclusions. Further research on the manipulative impact of artificial intelligence algorithms on public consciousness regarding the factor of "Machiavellianism" is advisable.

Keywords: civilizational values, consciousness, artificial intelligence, manipulativeness, bias of assessment

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