Subject. This article considers environmental innovations as a factor in ensuring a competitive advantage. Objectives. The article aims to analyze the transition of business models of the oil industry to greening. Methods. For the study, I used the methods of statistical analysis, generalization, modeling, and classification. Results. The article finds that green innovation technologies create positive externalities, improving the state of the environment. Conclusions. The development of programs to improve the competitiveness of enterprises and the introduction of environmental innovations are necessary for the oil and gas industry.
Keywords: green innovation, oil and gas industry, energy consumption, competitive advantages
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