+7 925 966 4690, 9am6pm (GMT+3), Monday – Friday
ИД «Финансы и кредит»

JOURNALS

  

FOR AUTHORS

  

SUBSCRIBE

    
National Interests: Priorities and Security
 

Digital innovation: Using chatbots in the economy

Vol. 17, Iss. 12, DECEMBER 2021

Received: 2 August 2021

Received in revised form: 20 August 2021

Accepted: 5 September 2021

Available online: 14 December 2021

Subject Heading: INNOVATION AND INVESTMENT

JEL Classification: M03, O03, P47

Pages: 2252–2271

https://doi.org/10.24891/ni.17.12.2252

Ekaterina N. STRIZHAKOVA Bryansk State Technical University (BSTU), Bryansk, Russian Federation
kathystr@inbox.ru

https://orcid.org/0000-0001-8749-0505

Dmitrii V. STRIZHAKOV Bryansk State Technical University (BSTU), Bryansk, Russian Federation
dimasval@mail.ru

https://orcid.org/0000-0002-4840-3971

Subject. The article considers the use of chatbots in company activities.
Objectives. We perform a retrospective analysis of the development of virtual assistants, determining the areas, in which chatbots can become an effective tool in business.
Methods. The study draws on general scientific research methods.
Results. We investigate the development of the phenomenon of chatbots, show the history of the most significant virtual assistants, highlight their features, advantages and disadvantages. We also present types of activities, in which companies actively use chatbots, analyze the key results from the use of this tool by enterprises and organizations, evaluate prospects for further development of the technology, establish that the use of advantages of digital marketing enables companies to become customer-oriented, personalize offers for customers and reduce costs.
Conclusions. The use of chatbots makes it possible to increase the competitiveness of the company and become the first step towards the introduction of more advanced digital marketing tools. The practical application of this study we see in the use of information in the development and implementation of chatbots in the business ecosystems of enterprises and organizations, which will avoid costs and significantly reduce the likelihood of errors.

Keywords: chatbot, efficiency, virtual assistant, digital marketing

References:

  1. Strizhakova E.N., Strizhakov D.V. [Digital marketing: History, instruments and technologies]. Marketing v Rossii i za rubezhom = Marketing in Russia and Abroad, 2021, no. 4, pp. 11–18. (In Russ.)
  2. Sokolova I.S., Gal’din A.A. [Practical application of artificial intelligence in the digital economy]. Modeli, sistemy, seti v ekonomike, tekhnike, prirode i obshchestve = Models, Systems, Networks in Economics, Technology, Nature and Society, 2018, no. 2, pp. 71–79. URL: Link (In Russ.)
  3. Matveeva N.Yu., Zolotaryuk A.V. [Technologies of creation and use of chat- bots]. Nauchnye zapiski molodykh issledovatelei = Scientific Notes of Young Researchers, 2018, no. 1, pp. 28–30. URL: Link (In Russ.)
  4. Masyuk N.N., Vasyukova L.K., Ishchenko A.E., Didenko P.S. [Chat-bot as an innovative application tool neural networks in optimization of the sales process]. Azimut nauchnykh issledovanii: ekonomika i upravlenie = Azimuth of Scientific Research: Economics and Administration, 2019, vol. 8, no. 4, pp. 184–188. URL: Link (In Russ.)
  5. Romanova E.V., Dvigubskii A.V. [Chatbots as an element of management system]. Khronoekonomika, 2019, no. 7, pp. 94–99. URL: Link (In Russ.)
  6. Openkov M.Yu., Varakin V.S. [Artificial intelligence as an economic category]. Vestnik Severnogo (Arkticheskogo) federal'nogo universiteta. Ser. Gumanitarnye i sotsial'nye nauki = Vestnik of Northern (Arctic) Federal University. Ser. Humanities and Social Sciences, 2018, no. 1, pp. 73–83. URL: Link (In Russ.)
  7. Bondarenko V.A., Tolstyakov R.R., Ivanchenko O.V., Mirgorodskaya O.N. [The use of elements of artificial intelligence in the marketing activities of companies]. Voprosy sovremennoi nauki i praktiki. Universitet im. V.I. Vernadskogo = Problems of Contemporary Science and Practice. Vernadsky University, 2019, no. 4, pp. 41–47. URL: Link (In Russ.)
  8. Sukhushina M.N., Gmyr’ V., Tarabukin I.I., Egel’skaya V.A. [The main advantages of chat bots]. Vestnik sovremennykh issledovanii, 2019, no. 1-1, pp. 75–76. (In Russ.)
  9. Pronin V.A. [How to sell goods and services on social networks Facebook and Instagram without a sales department.] Upravlenie prodazhami, 2020, no. 3, pp. 228–233. (In Russ.)
  10. Kirgizova N.P. [The use of artificial intelligence technologies in the management of business processes of Russian companies]. Nauchnyi elektronnyi zhurnal Meridian, 2020, no. 9, pp. 60–62. (In Russ.) URL: Link
  11. Barinova N.V., Barinov V.R. [Transformation of customer economic behavior in digital world]. Vestnik Rossiiskogo ekonomicheskogo universiteta im. G.V. Plekhanova = Bulletin of Plekhanov Russian University of Economics, 2020, vol. 17, no. 5, pp. 169–181. URL: Link (In Russ.)
  12. Kozoriz A.V. [Chatbots as a new tool for organizing interaction with a client]. Ekonomika: vchera, segodnya, zavtra = Economics: Yesterday, Today and Tomorrow, 2019, vol. 9, no. 10-1, pp. 639–648. URL: Link (In Russ.)
  13. Strizhakova E.N., Strizhakov D.V. [The fourth industrial revolution: Causes and consequences]. Marketing v Rossii i za rubezhom = Marketing in Russia and Abroad, 2021, no. 3, pp. 90–97. (In Russ.)

View all articles of issue

 

ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

Journal current issue

Vol. 20, Iss. 3
March 2024

Archive