Subject. The perception of risks associated with equity investment via investment platforms, which acts as a barrier to the effective development of crowdinvesting for the country’s economy. Objectives. To build a rationale for recognizing crowdinvesting via investment platforms — especially those established by registrars — as potentially less risky than direct investment. Methods. The study employed methods of analysis and synthesis, comparison and grouping, as well as concretization and generalization. Results. The main risks identified by researchers and practitioners as typical for crowdinvesting have been reviewed. A substantive description of these risks has been provided, and a qualitative rationale has been developed for the view that their negative manifestation in crowdinvesting is neither obvious, nor unconditional, nor inevitable. Conclusions and Relevance. In Russia, there are unduly exaggerated concerns about high and unmanageable risks associated with equity investment via platforms. There is a need to mitigate such fears. The presented rationale can be used as theoretical material to support the work of government authorities in developing and adjusting current legislation on investment platforms. It can also assist individuals seeking to make informed investment decisions and effectively allocate funds.
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