Subject. This article discusses the issues related to the borrowing potential of households in modern Russia. Objectives. The article aims to determine the relationship between the borrowing potential of households and the cash flow in the Russian economy. Methods. For the study, I used analysis and synthesis, special economic and mathematical methods, in particular, and correlation and regression analysis, and neural network, and cluster analyses. Results. The article finds that the changes in household financial assets are largely due to the volume of investments in shares and stocks of resident investment funds, as well as in short-term debt securities of residents. Conclusions. The revealed relationship between the borrowing potential of households and the cash flow in the Russian economy indicates the maximum values of the money supply and broad money supply that allow the borrowing potential of households to be realized in modern Russia.
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