Subject. This article discusses measures to ensure continuous corporate financial security against various types of threats to sustainable development generated by ESG factors. Objectives. The article aims to analyze the existing measures of ensuring corporate financial security and develop measures for the continuity of corporate financial security. Methods. For the study, I used induction and deduction, synthesis, logical and statistical analyses, systems approach, comparison, and generalization. Results. Based on the analysis of the existing financial measures to ensure corporate financial security, the article presents the author-developed measures to ensure continuous corporate financial security, minimizing financial losses or preventing threats caused by the implementation of ESG principles by corporations, taking into account the impact of ESG factors on their financial and non-financial performance. Conclusions and Relevance. The developed measures of corporate financial security ensure its high level, prevent financial damage and minimize financial losses in the event of external and internal threats, and ensure the continuity of financial and economic activities and sustainable economic development of the corporation.
Keywords: corporate financial safety, financial sustainability, threats, sustainable development
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