Subject. This article develops a system of indicators and approaches to the valuation of assets in the gold mining industry, relevant for investment. The system of new price and qualitative indicators for the domestic gold market is the object of research. Objectives. Based on the research, the article aims to demonstrate the possibilities of combining traditional market analysis indicators with analytical tools that analyze emotions. Methods. For the study, we used induction and deduction, and the methods of object and control action identification. Results. The article reveals the content of methods for taking into account the emotions of market participants in the process of analyzing the anomalous price phenomena occurring there. It shows tools for implementing methods of psychological analysis based on the processing of information and analytical data bulk. Conclusions and Relevance. Accounting for new indicators gives analysts the means to bring the result of the forecast closer to real conditions, when, in addition to traditional indicators, their combinations with psychological indicators in the markets arise and give a new interpretation of the events taking place there. The research results obtained can be applied in the practice of a modern market analyst. The use of the proposed new indicators complements and expands the classical analytical tools, improves the quality of forecasts of market movements.
Keywords: forecasting, market anomaly, gold and foreign exchange reserves, London Fixing, price discount
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