Subject. To ensure rapid growth of the Russian economy, tools for creating a sustainable business development model are required. Positive changes should start from the non-tradable sector related to information and network services. Objectives. The study aims to identify main opportunities for improving the financial policy by the Internet industry companies through the use of basic financial and economic instruments. Methods. I employ fundamental methods and advanced technologies of basic theoretical, methodological and practical developments of domestic and foreign specialists in the theory and practice of corporate finance management. Results. The study demonstrates the need to work out financial policy issues, considering system restrictions that do not coincide with the guidelines for the information economy development, tasks of economy modernization, and the socio-economic development of the country. The findings can be used to design strategies for individual Internet companies and the entire domestic IT industry, in particular, for regional IT clusters. Conclusions. An agile financial development strategy based on the use of adapted information about consumers of goods and services can act as a mechanism limiting the impact of consequences of the financial crisis and globalization risks. The information economy can reduce barriers to promote financial flows.
Keywords: corporate financial policy, IT industry
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