Subject This article explores the trends in the exchange rate of bitcoin and its impact on the financial condition of market economy entities. Objectives The article aims to consider the changes in the bitcoin exchange rate and find ways of improving the bitcoin policy of Russia. Methods For the study, we used the empirical, systems, analytical, and other methods and approaches. We analyzed factual materials of the two-year bitcoin practices in various countries and Russia. Results The article reveals the reasons and factors of the bitcoin rate change in 2017–2018 and determines the prospects of its use in Russia. It also presents certain proposals on the formation of bitcoin policy and management in Russia. Conclusions The use of bitcoin in Russia is accompanied by huge costs of material, labor and financial resources under unjustified risks. To prevent losses of the majority of participants, the financial literacy of people and quality of personal management of workers at all levels of economy should be significantly improved.
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