Dem'yanova O.V.Institute of Management, Economics and Finance of Kazan Federal University, Kazan, Republic of Tatarstan, Russian Federation 89053185835@mail.ru
Ishkova E.I.Institute of Management, Economics and Finance of Kazan Federal University, Kazan, Republic of Tatarstan, Russian Federation ishkova-e@bk.ru
Subject The article discusses the modern vision of sustainable enterprise development. Objectives The purpose of the study is to define basic criteria of sustainable development, identify factors impacting the stability of the enterprise, systematize important approaches to the content of the sustainable development category and highlight its components. Methods During the investigation of the problem of enterprise sustainable development, we applied methods of logical analysis, synthesis, generalization, inductive methods for establishing causal relationships. Results We offer a tactics-strategy matrix, which allows interpreting the sustainable development on the basis of tactical and strategic objectives. The paper systematizes approaches to the definition of sustainable development of the enterprise. Conclusions and Relevance The sustainable development concept includes a number of categories, like social, financial, investment and others. To achieve the biggest social and economic effect benefit and get the opportunity to move to a new more qualitative state, it is crucial to develop a set of measures to manage enterprise's sustainable development.
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