Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Specific of insurance marketing organization in crisis conditions
Available online: 14 June 2011 Subject Heading: Insurance JEL Classification:
Professionalism rise and competitiveness Russian insurance companies a great deal depended from further of insurance marketing perfection and development. At the present article are examine the main functions of insurance marketing and specificity of it, show up characteristics of insurance marketing organization in crisis period, assess the insurance marketing development on the modern stage in Russia. As well defined ways of rise of marketing activity efficiency insurance companies and perspectives insurance marketing development in Russia. Keywords: insurance marketing, crisis, insurance companies, development |
ISSN 2311-8709 (Online)
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