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Finance and Credit
 

Specific of insurance marketing organization in crisis conditions

Vol. 17, Iss. 23, JUNE 2011

Available online: 14 June 2011

Subject Heading: Insurance

JEL Classification: 

Aliev B.Hh. Doctor of Economics, Professor, Dagestan State University
fef2004@yandex.ru

Vagabova E.S. Assistant of Department «Taxes and Money Circulation», Dagestan State University
Elvirka_23@mail.ru

Kadieva R.A. Assistant of Department Taxes and Money Circulation of Dagestan State University
fefnews@mail.ru

Professionalism rise and competitiveness Russian insurance companies a great deal depended from further of insurance marketing perfection and development. At the present article are examine the main functions of insurance marketing and specificity of it, show up characteristics of insurance marketing organization in crisis period, assess the insurance marketing development on the modern stage in Russia. As well defined ways of rise of marketing activity efficiency insurance companies and perspectives insurance marketing development in Russia.

Keywords: insurance marketing, crisis, insurance companies, development

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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