Home  Journals  Finance and Credit  15(447) - 2011 April

Marketing aspects of regional insurance markets development in Russia

Available online: 8 April 2011

Subject Heading: Insurance

JEL Classification: 

At the modern conditions under the influence of financial crisis majority of regional insurance markets in Russia in a bad state. Though, regional insurance markets are trend to development in the future. By this activization of marketing controlling mechanism of insurance business in regions be important. At the article are examine state-of-the-art and tendency of regional insurance markets development, conception and essence of insurance marketing, particularity of it in the crisis condition, as well as main lines of regional insurance marketing perfection.

Keywords: marketing, regional insurance market, crisis, perfection

View all articles of issue

ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

Journal current issue

Vol. 30, Iss. 3 March 2024

Archive