Importance Strategic priorities and vectors of financial management of modern companies are the subjects of the study. Achieving of a strategic position is based on sustainability and balance of finance, both in the long run and short periods. Objectives The paper aims to reveal the approaches to examination and generalization of the experience of successful enterprises' financial management. We are to show the role of the financial analysis in inclusion of current practices in a common development mechanism and managerial decision reasoning. Methods The concept of strategic management Balanced Scoreсard (BSC) as well as basic and modern theories of financial management are the methodological basis of the study. Results We prepared recommendations on development of priority directions of financial sustainability policy. Conclusions Formation of theoretical and methodological tools of financial modeling, analysis and evaluation of internal and external economic relations, processes and occurrences would help achieve a high management quality and financial efficiency. Financial analysis can help find forms of best practices application considering various economic peculiarities.
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