Subject. The business process of retail chains (retailers) is studied based on the allocation of retail space in the form of a special complex resource considered as a unified store, which includes, along with the retail space, a standard set of retail equipment. A business process model of a chain retailer is formed, describing the function of trade revenue from such resources as the purchase price of goods sold, personnel employed in the retail chain and unified stores. Based on the business process model, methods have been developed for assessing the demand of chain retailers for commercial real estate in the form of the dependence of the number of unified stores on the planned values of revenue and business resources. Objectives. Development of an economic and mathematical model for determining the demand of retailers for commercial real estate provided by developers, and a mechanism for planning the development of a network of retail outlets. Methodology. Mathematical modeling of business processes using production functions and processing of statistical data using regression analysis. Results. A model of the business process of a network retailer has been developed in the form of the Solow production function. A methodology for assessing the technological efficiency of the business process of a network retailer has been proposed, which allows judging the degree of return on the resources used based on the coefficients of the retailer's business process model. A mechanism for calculating the target value of unified stores has been designed based on the planned values ??of revenue, cost of goods turnover and the number of employees. Numerical experiments based on data from the retail chains X5 Group, Magnit and Lenta have been conducted, demonstrating the adequacy of the proposed developments. Conclusions. The function of the retailer's trade revenue from key resources (purchase cost of goods, retail chain personnel and unified stores) has shown a power-law nature. The mechanism for planning the development of the retailer's network of outlets has demonstrated efficiency and sufficient accuracy.
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