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Digest Finance
 

CVP analysis as a tool for effective company management in the new economy

Vol. 19, Iss. 4, DECEMBER 2014

PDF  Article PDF Version

Available online: 28 November 2014

Subject Heading: METHODS OF ANALYSIS

JEL Classification: 

Pages: 16-23

Kondratova S.V. Moscow State University of Mechanical Engineering (MAMI), Moscow, Russian Federation
sv_umrikhina@mail.ru

Umrikhina M.V. Moscow State University of Mechanical Engineering (MAMI), Moscow, Russian Federation
umrichina_mv@mail.ru

In the context of increased competition, the role and importance of operations analysis in the daily company management are enhancing. The authors examined the nature and the need for operations analysis (cost-volume-profit analysis) in decision-making at the initial stage of the new client-oriented economy development. The article presents a system of indicators of the CVP analysis, which links financial performance with customer satisfaction level. The authors conclude that to assess a company's breakeven point, it is necessary to consider additional customer loyalty enabling to achieve the maximum economic effect.

Keywords: CVP, analysis, operations, customer satisfaction index, breakeven point, contribution margin, new economy

References:

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  4. Novotorov A.V., Brikach G.E. Kompleksnyi analiz rynochnoi deyatel'nosti predpriyatii s ispol'zovaniem imitatsionnoi modeli sovershennoi konkurentsii [A comprehensive analysis of enterprises’ market activity using a perfect competition simulation model]. Ekonomicheskii analiz: teoriya i praktika – Economic analysis: theory and practice, 2012, no. 26, pp. 2–6.
  5. Pustynnikova Yu.M. Formirovanie priverzhennosti klientov [Building customer loyalty]. Available at: Link. (In Russ.)
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ISSN 2311-9438 (Online)
ISSN 2073-8005 (Print)

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