Subject. Managerial relations that arise in the process of developing a strategy to increase the innovation potential of an economic entity. Objectives. Determining the place of the strategy for increasing innovation potential in the strategy system; formation of a conceptual algorithm for coordinating strategic interests and group values in the processes of developing a strategy for increasing the innovation potential of an economic entity; formulation of the mission of the Navoi Mining and Metallurgical Company. Methods. The work is based on the theory of strategy and methodology of strategizing, developed under the general guidance of V.L. Kvint and the works of representatives of the Russian scientific school of strategizing using the research results of Nobel Prize winners in economics G. Becker, G. Simon, O. Williamson, E. Phelps, as well as other scientists. The methods of formal logic, a systematic approach, analysis, synthesis, and the method of scientific abstraction are used. Results. The main approaches to determining the values and interests of individuals are analyzed. The place of the innovation strategy and the strategy of increasing the innovation potential of an economic entity in the strategy system is determined. A matrix of group values of the company's employees has been compiled, taking into account the hierarchy. A conceptual scheme for coordinating group values and strategic interests in the processes of developing a strategy to increase the innovative potential of an economic entity is proposed, which is the author's scientific novelty. Conclusions. The results of the study can be applied to the development of strategy methodology in theoretical research. The mission proposed by the author has practical significance and applicability.
Keywords: gold mining industry, innovations, methodology of V.L. Kvint, group values, strategic interests
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