Subject. The article considers the concept, classification and mechanisms of implementing the models of performance growth as tools to maintain the sustainability of enterprises in a volatile economic environment. Objectives. The study aims to develop recommendations for replacing the growth models focused on a certain way of generating results, due to a decrease in their marginal utility, which violates the stability of the enterprise. Methods. The proposed method rests on a comparison of values of marginal utility and incremental costs necessary for implementing the special-purpose growth models, which parameters are oriented toward the management of certain sources of net cash flow growth; hierarchical schemes, determining the causal relationships of the analyzed growth models, the factors of net cash flows and the contribution to the growth; the projected level of enterprise potential development and the volume of investment required for a new growth model. Results. We developed a methodology for selecting an economically feasible organizational growth model that increases the enterprise sustainability on the planning interval, as applied to the predicted economic conditions of the environment. Conclusions. Our methodology may serve as an analytical tool to justify strategies for improving the efficiency of enterprises to maintain their stability on the planning interval in a volatile economic environment.
Keywords: growth model, effect-forming factor, net cash flow, sustainable development
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