Subject. The article focuses on the updating of individualism as a natural ontology of modern liberal economy. Objectives. The aim is to explore the possibility of realizing the real potential of the paradigm of individualism, which may have various forms of manifestation, and may position itself as a new, qualitatively holistic and productive "being". Methods. The methodological perspective and the disciplinary matrix of the study are based on the use of creative potential of the dialectics of "essence and phenomenon", as well as the possibilities of logical and epistemological analysis of modern functional models of socio-economic development. I perform a content analysis of modern domestic and foreign sources of data. Results. It is possible to verify the controversial nature of the judgment about the obsolescence of the neoliberal paradigm of methodological individualism, where it is necessary to distinguish between the dysfunctional monetary-plutocratic form of individualism and the essence of individualism as such, which contains unrealized creative potential of a possible new "being". I offer an approximate outline of the new qualitative integrity of the individualistic concept, where the spiritual-moral and value-semantic attractor becomes the "center of gravity". Conclusions. At present, the individualism needs fundamental updating. The scientific and practical significance of the article’s provisions consists in the attempt to continue the discussion within the search for the most effective model of socio-economic development, the formation of a new subject field, and concretization of the phenomenology of methodological individualism as an ontology of modern political economy analysis.
Keywords: individualism, liberalism, neoliberalism, monetary-plutocratic form, creative form
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