Subject. The article addresses the efficiency of commercialization through enterprise diversification in the rocket and space sphere. Objectives. The study aims to assess the condition of the space market, find ways of diversification, identify opportunities for commercialization and diversification of business in this area to generate profit, and highlight urgent problems in the space market. Methods. We employ econometric methods, like correlation and regression analysis, and methods of mathematical statistics. Results. We propose a large-scale structure of the space market, enabling to examine and explore the relationship between its segments. The paper provides an assessment of the space market and opportunities for commercialization and diversification of business in this area for generating profit. It includes a profit-making model based on intermediate segments and post-sale service, which can serve as a basis for business diversification in this sphere. It also presents recommendations for further investigation. Conclusions. The lack of communication between the space market segments makes it difficult to develop the production of launchers, and therefore, in the long run, will lead to a reduction in the number of launches and degradation of the industry.
Keywords: space market, segmentation, rocket and space technology market, diversification, commercialization
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