Subject. The article addresses the efficiency of commercialization through enterprise diversification in the rocket and space sphere. Objectives. The study aims to assess the condition of the space market, find ways of diversification, identify opportunities for commercialization and diversification of business in this area to generate profit, and highlight urgent problems in the space market. Methods. We employ econometric methods, like correlation and regression analysis, and methods of mathematical statistics. Results. We propose a large-scale structure of the space market, enabling to examine and explore the relationship between its segments. The paper provides an assessment of the space market and opportunities for commercialization and diversification of business in this area for generating profit. It includes a profit-making model based on intermediate segments and post-sale service, which can serve as a basis for business diversification in this sphere. It also presents recommendations for further investigation. Conclusions. The lack of communication between the space market segments makes it difficult to develop the production of launchers, and therefore, in the long run, will lead to a reduction in the number of launches and degradation of the industry.
Keywords: space market, segmentation, rocket and space technology market, diversification, commercialization
Kaldewey D. The Grand Challenges Discourse: Transforming Identity Work in Science and Science Policy. Minerva, 2018, vol. 56, no. 2, pp. 161–182. URL: Link
Toynbee A.J. Issledovanie istorii: T. 1. Vozniknovenie, rost i raspad tsivilizatsii [A Study of History. Vol. 1. Introduction: The Geneses of Civilizations]. Moscow, AST, AST Moskva Publ., 2009, 670 p.
Glaz'ev S.Yu. Uroki ocherednoi rossiiskoi revolyutsii: krakh liberal'noi utopii i shans na “ekonomicheskoe chudo” [Lessons of another Russia's revolution: The collapse of liberal utopia and a chance for an "economic miracle"]. Moscow, Ekonomicheskaya gazeta Publ., 2011, 576 p.
Christensen H.K., Montgomery C.A. Corporate economic performance: Diversification strategy versus market structure. Strategic Management Journal, 1981, vol. 2, iss. 4, pp. 327–343. URL: Link
Maevskii V.I., Malkov S.Yu. Novyi vzglyad na teoriyu vosproizvodstva: monografiya [A fresh look at the theory of reproduction: a monograph]. Moscow, INFRA-M Publ., 2013, 238 p.
Maslov V.P. [Nonlinear Averages in Economics]. Matematicheskie zametki = Mathematical Notes, 2005, vol. 78, no. 3, pp. 377–395. (In Russ.) URL: Link
Perez C. Tekhnologicheskie revolyutsii i finansovyi kapital: dinamika puzyrei i periodov protsvetaniya [Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages]. Moscow, Delo Publ., 2011, 231 p.
Lyubushin N.P., Babicheva N.E., Lylov A.I. [Economic analysis of business entities' sustainable development under cyclicality]. Ekonomicheskii analiz: teoriya i praktika = Economic Analysis: Theory and Practice, 2018, vol. 17, iss. 1, pp. 4–15. (In Russ.) URL: Link
Makarova D.Yu., Khrustalev E.Yu. [A conceptual analysis of the world and Russian rocket and space industries and markets]. Ekonomicheskii analiz: teoriya i praktika = Economic Analysis: Theory and Practice, 2015, no. 28, pp. 11–27. URL: Link (In Russ.)
Rassadin V.N. Oboronno-promyshlennyi kompleks v makroekonomicheskom aspekte: monografiya [Defense industrial complex in the macroeconomic aspect: a monograph]. Moscow, MAKS Press Publ., 2013, 384 p.
Litvinenko I.L., Kireev S.V., Panichkina M.V. et al. Development of industrial-innovative clusters in Russia. International Journal of Applied Business and Economic Research, 2017, vol. 15, iss. 12, pp. 193–202. URL: Link
Khrustalev E.Yu., Slavyanov A.S. Labor Migration and Problems of Innovative Development. Studies on Russian Economic Development, 2014, vol. 25, iss. 1, pp. 63–68. URL: Link
Borovskii V.G., Ryzhikova T.N. Upgrading Plants in the Processing Industry in Russia: Approaches to Design. Studies on Russian Economic Development, 2015, vol. 26, pp. 470–475. URL: Link
Yoshinara E., Sakuma A., Itami K. Diversification Strategy in Japanese Company. Tokyo, Nipon Keirai, 1979, 434 p.
Slywotzky A.J., Morrison D.J., Andelman B. Zakony bol'shoi pribyli [The Profit Zone: How Strategic Business Will Lead You to Tomorrow’s Profits]. Moscow, Eksmo Publ., 2017, 400 p.
Khrustalev E.Yu., Makarov Yu.N. [The foundations of economic analysis of the space activities of Russia]. Ekonomicheskii analiz: teoriya i praktika = Economic Analysis: Theory and Practice, 2011, no. 29, pp. 41–47. URL: Link (In Russ.)
Epshtein V.A., Bochkov D.A., Mukhametzyanov R.R. [China's Space Program: Sixty Years of Evolution]. Uchenye zapiski kazanskogo universiteta. Ser.: Gumanitarnye nauki, 2016, vol. 158, no. 6, pp. 1575–1591. URL: Link (In Russ.)