Subject The article considers strategies of innovatively active enterprises. Objectives The study aims to analyze business strategies of enterprises engaged in innovative activities, increase the efficiency of strategy adaptation to changes in external realities. We view the strategy development from the perspective of the game-theoretic interpretation. The strategy structure is formalized as a relationship between a number of strategic goals that are set under the S.M.A.R.T. technique and means to achieve the goals that are limited by capabilities of the enterprise. Methods The study employs methods of logical and statistical analysis, economic and mathematical modeling, the games theory, fuzzy logic, and expert assessments. Results We offer a fuzzy strategy model being a response to increasing distortions and contradictions in the initial data, which hinder adequate strategic decision making. The paper shows how the metrics of strategic goals are integrated into the balanced score card system, considers the structure of indicator for achieving the strategic goals, and presents a methodology for assessing the probability of achieving strategic goals of enterprises. Conclusions A business strategy is quite valuable for any innovatively active enterprise. It is a tool to ensure financial equilibrium in market conditions. In future, it is necessary to generalize the formalization of the enterprise strategy to the broader concept of economic strategy through replacing the enterprise by any type of commercial organization.
Keywords: enterprise, business strategy, innovation
Mithas S., Lucas H.C. What Is Your Digital Business Strategy? IT Professional, 2010, vol. 12, iss. 6, pp. 4–6. URL: Link
Dadalko V.A., Solovkina E.D. [Competencies for digital economy and transformation of the educational system on the sixth economic paradigm]. Natsional'nye interesy: prioritety i bezopasnost' = National Interests: Priorities and Security, 2018, vol. 14, iss. 5, pp. 913–926. (In Russ.) URL: Link
Lee E.S., Shih H.S. Fuzzy and Multi-Level Decision Making: An Interactive Computational Approach. Springer-Verlag London Limited, 2001, 192 p.
Liao H., Xu Z. Hesitant Fuzzy Decision Making Methodologies and Applications. Springer Nature Singapore Pte Ltd, 2017, 275 p. URL: Link
Calabrese M., Iandolo F., Caputo F., Sarno D. From Mechanical to Cognitive View: The Changes of Decision Making in Business Environment. In: Social Dynamics in a Systems Perspective. New Economic Windows by Barile S., Pellicano M., Polese F. (Eds). Springer, Cham, 2018, pp. 223–240. URL: Link
Salikhov B.V., Salikhova I.S., Oligova M.B. [Cognitive structure of behavioral economics and imperatives of improving the quality of tacit knowledge]. Natsional'nye interesy: prioritety i bezopasnost' = National Interests: Priorities and Security, 2016, no. 12, pp. 55–71. URL: Link (In Russ.)
Whittle R., Myrick C.B. Enterprise Business Architecture: The Formal Link Between Strategy and Results. CRC Press, 2016, 229 p.
Borodakii Yu.V., Avdonin B.N., Bat'kovskii A.M., Kravchuk P.V. [Modeling of the process of developing high-tech products in the military-industrial complex]. Voprosy radioelektroniki = Issues of Radio Electronics, 2014, vol. 4, no. 2, pp. 21–34. (In Russ.)
Avdonin B.N., Bat'kovskii A.M., Kravchuk P.V. [Theoretical bases and tools for managing the development of high-tech enterprises]. Elektronnaya promyshlennost' =Electronic Industry, 2014, no. 2, pp. 112–121. (In Russ.)
Ilysheva N.N., Krylov S.I. [Financial strategy of the organization: Concept, content, and analysis]. Finansy i kredit = Finance and Credit, 2004, no. 17, pp. 8–17. URL: Link (In Russ.)
Li S. Obviously Strategy-Proof Mechanisms. The American Economic Review, 2017, vol. 107, iss. 11, pp. 3257–3287. URL: Link
Chang J.F. Business Process Management Systems: Strategy and Implementation. CRC Press, 2016, 304 p.
Klimova N.V. [Developing a financial strategy of the organization based on automated information processing]. Ekonomicheskii analiz: teoriya i praktika = Economic Analysis: Theory and Practice, 2007, no. 12, pp. 10–14. URL: Link (In Russ.)
Menga E., Dan A., Lu Jing, Liu Xiaodong. Ranking alternative strategies by SWOT analysis in the framework of the axiomatic fuzzy set theory and the ER approach. Journal of Intelligent & Fuzzy Systems, 2015, vol. 28, iss. 4, pp. 1775–1784. URL: Link
Foley É., Guillemette M.G. Taxonomy of Business Intelligence Strategies in Organizations. Université de SherbrookeCahiers de Recherché, 2017, 10 p. URL: Link
Koltakova G.V. [Enterprise strategy selection as a factor of market potential development]. Finansy i kredit = Finance and Credit, 2017, vol. 23, iss. 14, pp. 830–837. (In Russ.) URL: Link
Vlatskaya I.V., Nesterenko M.Yu., Polezhaev P.N. [Decision Support Models under Uncertainty Which Reduced to Cooperative Games]. Vestnik Orenburgskogo gosudarstvennogo universiteta, 2012, no. 9, pp. 143–149. (In Russ.) URL: Link
Nastych M.A. [The fair value of firms in economic integration]. Finansy i kredit = Finance and Credit, 2015, no. 43, pp. 53–66. URL: Link (In Russ.)
Blagireva E.N. [The engineering of a production strategy of the innovative enterprise]. Finansovaya ekonomika = Financial Economy, 2014, no. 6, pp. 27–32. (In Russ.)
Gorshkova L.A., Poplavskii B.N. [Implementation and control of strategy fulfillment using the heuristic tools]. Ekonomicheskii analiz: teoriya i praktika = Economic Analysis: Theory and Practice, 2008, no. 11, pp. 29–34. URL: Link (In Russ.)
Karaev R.A., Mikailova R.N., Safarli I.I. et al. [Cognitive tools for dynamic analysis of enterprise business strategies]. Biznes-informatika = Business Informatics, 2018, no. 1, pp. 7–16. URL: Link/218808429.html (In Russ.)
Kornilov D.A. [Forming the classification of types of strategy in strategic management]. Ekonomicheskii analiz: teoriya i praktika = Economic Analysis: Theory and Practice, 2007, no. 21, pp. 24–30. URL: Link (In Russ.)
Booth S.A. Crisis Management Strategy: Competition and Change in Modern Enterprises. Routledge, 2015, 326 p.
Bjerke M.B., Renger R. Being Smart about Writing SMART Objectives. Evaluation and Program Planning, 2017, vol. 61, pp. 125–127. URL: Link
Sviridova S.V. [The creation of the organizational-economic mechanism for implementing the strategy of innovative development of industrial enterprises]. Organizator proizvodstva = Organizer of Production, 2016, no. 1, pp. 73–79. URL: Link (In Russ.)
Suvorova A.P. [Methodological approach to operating efficiency evaluation of economic organization]. Finansy i kredit = Finance and Credit, 2006, no. 4, pp. 43–48. URL: Link (In Russ.)
Smol'yaninov K.V. [Definition of the innovation development strategy of an industrial enterprise]. Natsional'nye interesy: prioritety i bezopasnost' = National Interests: Priorities and Security, 2014, no. 48, pp. 11–24. URL: Link (In Russ.)
Borodin A.I., Tatuev A.A., Shash N.N. et al. Economic-Mathematical Model of Building a Company's Potential. Asian Social Science, 2015, vol. 11, iss. 14, pp. 198–204. URL: Link
Davydova L.V., Sokolova N.N. [Financial strategy and approaches to determination of enterprise capacity]. Finansy i kredit = Finance and Credit, 2005, no. 36, pp. 46–49. URL: Link (In Russ.)
Bagnoli C., Vedovato M. The Impact of Knowledge Management and Strategy Configuration Coherence on SME Performance. Journal of Management & Governance, 2014, vol. 18, iss. 2, pp. 615–647. URL: Link
Elkind E., Rothe J. Cooperative Game Theory. In: Rothe J. (Ed.) Economics and Computation. Springer Texts in Business and Economics. Berlin, Heidelberg, Springer, 2016, pp. 135–193. URL: Link
Sergeev A.L. [Homo economicus and economic agent in the rational choice theory]. Finansy i kredit = Finance and Credit, 2006, no. 10, pp. 51–57. URL: Link (In Russ.)
Gagné M. From Strategy to Action: Transforming Organizational Goals into Organizational Behavior. International Journal of Management Reviews, 2018, vol. 20, iss. S1, pp. S83–S104. URL: Link
Batkovskiy A.M., Kalachikhin P.A., Semenova E.G. et al. Economic-Mathematical Model and Mathematical Methods for Substantiating the Choice of the Company Innovation Strategy. Indian Journal of Science and Technology, 2016, vol. 9, iss. 27, pp. 99–111. URL: Link
Davydova L.V., Il'minskaya S.A. [Working capital management policy as part of general financial strategy of the entity]. Finansy i kredit = Finance and Credit, 2006, no. 15, pp. 5–11. URL: Link (In Russ.)