Anokhin E.V.Nizhny Novgorod Branch of Moscow State University of Economics, Statistics and Informatics, Nizhny Novgorod, Russian Federation avafin@mail.ru
Anokhin V.A.Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation avafin@mail.ru
Kasatova Zh.V.Nizhny Novgorod Branch of Academy of Labour and Social Relations, Nizhny Novgorod, Russian Federation avafin@mail.ru
The article covers the history issues of marketing research development in Russia and abroad. The authors analyzed various views and opinions of home and foreign scholars and experts on the functions of market researchers, scientific approaches to marketing research and possibilities of the results use for regional management (a Nizhny Novgorod region case study).
Anokhin E.V. Marketingovyi podkhod k upravleniiu regionom [A marketing approach to regional management]. Nizhny Novgorod, VVASS Publ., 2011, 119 p.
Anokhin E.V. Regional’nyi marketing: teoriia i praktika upravleniia [Regional marketing: a theory and practice of management]. Nizhny Novgorod, NNSTU Publ., 2012, 300 p.
Bagiev G.L., Tarasevich V.M., Ann Kh. Marketing: uchebnik [Marketing: a manual]. St. Petersburg, Piter Publ., 2007, 736 p.
Golubkov Е.P. Marketingovye issledovaniia: teoriia, metodologiia i praktika [Marketing research: theory, methodology and practice]. Мoscow, Finpress Publ., 1998, 416 p.
Kotler F. Osnovy marketinga [Principles of marketing]. Мoscow, Progress Publ., 1990, 736 p.
Malkhotra N.K. Marketingovye issledovaniia. Prakticheskoe rukovodstvo [Marketing research. A practical guidance]. Мoscow, Vil’iams Publ., 2007, 1200 p.
The Step by Step marketing agency. Available at: Link. step-by-step.ru/services/marketing-agency/data-capture-methods/1312/. (In Russ.)
Pankrukhin A.P. Marketing: uchebnik [Marketing: a manual]. Moscow, Omega-L Publ., 2007, 656 p.
Popov E.V. Planirovanie marketingovykh issledovanii na predpriiatii [Marketing research planning in a company]. Available at: Link predpriyatii/?lang=ru. (In Russ.)
Churchill G.A. Marketingovye issledovaniia [Marketing research]. St. Petersburg, Piter Publ., 2000, 752 p.
Shabanova L. Problemy sovershenstvovaniia metodiki provedeniia marketingovykh issledovanii [Improving marketing research methods]. Problemy teorii i praktiki upravleniia – Problems of management theory and practice, 2007, no. 10, pp. 119–126.
