Morozova Irina A.Doctor of Economics Sciences, Professor of the Department of World Economy and Economic Theory, Volgograd State Technical University morozovaira@list.ru
Guschina Elena G.Doctor of Economics Sciences, Professor of the Department of World Economy and Economic Theory, Volgograd State Technical University lo55@mail.ru
Public relations are the instrument of communication which allows to solve crisis situations at the enterprise and to create favorable reputation of the company. However public relations apply in a complex with advertizing. The correct combination of advertizing and PR actions gives the chance to the company to increase competitiveness in the short-term period, to increase demand and own intangible assets.
Keywords: public relations, behavior, consumer, advertizing, actions, expenses
References:
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Morozova I.A., Guschina E.G., Vitalyeva E.M., Troshin A.V. Role and place of a concept of advertizing in formation of image of socially responsible business in Russia [Rol' i mesto kontsepta reklamy v formirovanii imidzha sotsial'no otvetstvennogo biznesa v Rossii], Natsional'nye interesy: prioritety i bezopasnost' – National interests: priorities and safety, 2013, no. 22, pp.24–31.
Rice L., Rice El. Blossoming of public relations and advertizing decline: As it is best of all to present firm [Rastsvet piara i upadok reklamy. Kak luchshe vsego predstavit' firmu], Moscow: AST, Ermak, 2006, 367 p.
The Russian association on public relations. Russian PR-portal. Link.
Public relations (PR) and sociology. Purposes, tasks, PR functions. Available at: Link.
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