Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

16(319) - 2013 April

Analysis of client loyalty programs as component of effective tourist management

Vol. 12, Iss. 16, APRIL 2013

Available online: 29 April 2013

Subject Heading: ANALYSIS OF ECONOMIC ACTIVITIES

JEL Classification:

Efremova М.V. Doctor of Economic Sciences, Professor, Head, Department “Management in Service and Tourism Sectors”, the Nizhny Novgorod State University named after N.I. Lobachevsky –the National Research University
emvnki@mail.ru

Boronina D.I. Manager, Travel Company «San?xpressTr?vel», Moscow
dasha_de-555@mail.ru

In the article the questions of formation of client loyalty programs in the tourist market are investigated. The results of the analysis of the programs initiated by tourist and hotel operators, the internet portals, and air carriers are given. The recommendations to travel agencies for formation of effective programs of loyalty are made.

Keywords: loyalty program, tour companies, formation, customer loyalty, efficiency, tourist promotion

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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