Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Marketing technologies in development of the Russian market of system integration services
Available online: 29 March 2013 Subject Heading: ANALYSIS OF ECONOMIC ACTIVITIES JEL Classification:
In the article the problems of the Russian market of system integration: characteristics, dynamics, development forecasts, factors influencing its environment are considered. The specifics of this market, associated with the rapid development of it industry, its science-intensity, innovation, focusing on the B2B market, that has an impact on the whole structure of the business processes of the company-Integrator, including marketing are examined. Keywords: market of system integration, it services, B2B marketing, branding, marketing, partnership |
ISSN 2311-8725 (Online)
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