Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

12(315) - 2013 March

Marketing technologies in development of the Russian market of system integration services

ISSUE 12, MARCH 2013

Available online: 29 March 2013

Subject Heading: ANALYSIS OF ECONOMIC ACTIVITIES

JEL Classification:

Sinyayeva I.M. Doctor of Economic Sciences, Professor, Head of Department “Marketing and Commerce”, the Financial University under the government of the Russian Federation
vasingas@bk.ru

Zvereva A.V. Graduate Student of Department “Marketing and Commerce”, the Financial University under the government of the Russian Federation
Anzvereva@yandex.ru

In the article the problems of the Russian market of system integration: characteristics, dynamics, development forecasts, factors influencing its environment are considered. The specifics of this market, associated with the rapid development of it industry, its science-intensity, innovation, focusing on the B2B market, that has an impact on the whole structure of the business processes of the company-Integrator, including marketing are examined.

Keywords: market of system integration, it services, B2B marketing, branding, marketing, partnership

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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