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The impact of exhibition activities on the B2B market in the strategy for promotion

Sysoeva T.L. Ural State University of Economics, Yekaterinburg, Russian Federation ( t.l.sysoeva@mail.ru )

Timokhina G.S. Ural State University of Economics, Yekaterinburg, Russian Federation ( galinatimokhina@yandex.ru )

Khudyakova T.S. Ural State University of Economics, Yekaterinburg, Russian Federation ( khudyakova_t@mail.ru )

Journal: Regional Economics: Theory and Pactice, #10, 2017

Importance At the present time, business-to-business (B2B) companies need an effective communications channel that can handle several tasks at once. The article studies the exhibition activities considered as an integrated tool that enables the company to achieve marketing, management, image goals, increase intangible assets, and develop business contacts.
Objectives The article aims to study the use of exhibits as a tool in B2B market promotion strategies, analyze the current approaches and trends in the organization of exhibition activities, determine the economic benefits of participation in exhibition activities for a company.
Methods For the study, we used the methods of logical, statistical, functional, and comparative analyses, and the observation.
Results The article determines that exhibition activities allow the company to achieve meaningful business goals. We propose a methodology for evaluating the participation of the Russian company in a specialized exhibition of fire extinguishing equipment. As well, we present recommendations to improve the use of exhibits in the organization's promotion strategy for professionals and managers of firms responsible for communication.
Relevance The results obtained can fill the existing knowledge gap among B2B market communication professionals and help assessing the need for the use of exhibits in communication strategies.


Optimization of capital structure using the method of average priceminimization

Sysoeva E.F. Voronezh State University, Voronezh, Russian Federation ( selfin@mail.ru )

Journal: Finance and credit, #18, 2014

The article considers the concept "optimum structure of capital organization", the possibility of using the method of optimizing the capital structure by minimizing the weighted average price in the Russian context, taking into account agency costs (management costs) based on marginal and net marginal cost of capital.


Current status and trends in the market of energy-saving light sources

Sysoeva E.A. PhD in Economics, associate professor of department "Statistics", Mordovia State University named after N.P. Ogarev ( sysoewa@mail.ru )

Journal: National interests: priorities and security, #17, 2012

The Russian market of energy saving lamps develops under the influence of the global conservation policy and a number of domestic political factors. In the article it is analyzed the structure and dynamics of the market and its main sections: compact fluorescent lamps and light-emitting-diode lamps. The major manufacturers and distributors of energy-saving lamps are revealed. The main development trends of the Russian energy-saving lamps market are presented.


Banking competition and necessity of its development in the Russian Federation

Sysoeva E.F. Doctor of Economics, Professor, Head of the Department of Finance and Credit, the Economic Faculty, the Voronezh State University ( selfin@mail.ru )

Kretova N.A. Graduate Student of the Department of Finance and Credit, the Economic Faculty, the Voronezh State University ( monsoon-09@yandex.ru )

Journal: Finance and credit, #25, 2013

The article is devoted to the theoretical aspects of banking competition and competitive environment. Functions, forms, object and the main participants of the banking competition are designated. In the article the main parameters of the functioning of the Russian banking sector are analyzed, determining its competitiveness. It is concluded that possible development of competition in the banking sector in the Russian Federation.


Comprehensive approach to assessment of effectiveness of tax policy in the regions

Sysoeva E.F. Doctor of Economics, Head of "Finances and Credit", the Voronezh State University ( selfin@mail.ru )

Melnik E.N. Graduate student of department "Finances and Credit", the Voronezh State University ( kitimel@yandex.ru )

Journal: Financial Analytics: Science and Experience, #25, 2012

The article is devoted to the problems of tax policy at the regional level of the Russian Federation. The technique of estimation of the tax policy effectiveness is proposed. It includes three key areas. The study of the tax policy effectiveness at the regional level has been made on the example of CFD and the Voronezh region in particular. The results of research can be useful to public authorities and research associates.


Project Management Office as a mechanism of improvement of regional innovative infrastructure

Fijaksel E.A. the Doctor of Economics, the professor managing chair of venture management, The state university - the economy Higher school (the Nizhniy Novgorod branch)

Sysoeva A.A. the teacher of chair of venture management, The state university - the economy Higher school (the Nizhniy Novgorod branch)

Journal: Economic Analysis: Theory and Practice, #27, 2009

The article under consideration is devoted to investigation of regional innovative infrastructure and search of the directions of its improvement by using acute business concepts (project management office) in order to create innovative climate in regional innovative system. To gain this goal the basic systems of regional innovative infrastructure were investigated and the degree of integration was defined.


Analytical Hierarchy Process: evaluation of competitive ability of Russian lighting equipment manufacturers

Ivanova I.A. Ogarev Mordovian State University, Saransk, Republic of Mordovia, Russian Federation ( ivia16@mail.ru )

Sysoeva E.A. Ogarev Mordovian State University, Saransk, Republic of Mordovia, Russian Federation ( sysoewa@mail.ru )

Journal: Economic Analysis: Theory and Practice, #26, 2014

The multi-criterion assessment of competitiveness of Russian lighting enterprises is a necessary stage of their market positions analysis and detection of competitive advantages for development and adoption of effective administrative decisions. The Analytic Hierarchy Process is a reasonable tool for solving problems of competitiveness increase of lighting enterprises. The article considers possibilities of application of analytic hierarchy method for creating an integrated indicator of competitiveness of an domestic lighting enterprises.


Regional special features of organizations financial sources formation

Sysoeva E.F. doctor of economics, assistant professor, Head of the finances and credit chair at the economic faculty, Voronezh State University ( selfin@mail.ru )

Journal: National interests: priorities and security, #22, 2009

Tasks and purposes of organizations and enterprises support and current financial activity stability have become the priority for the most of regional enterprises and organizations now days. But strategic development items have not been taken into account as the important ones. The problem of financing sources choice, rising and increasing of regional markets of finable funds belongs to these strategic tasks. This article analyses some aspects of these problems and gives practical recommendations to solve them.


Financial engineering as a process of creation financial innovations

Sysoeva E.F. doctor of economics, assistant professor, Head of the finances and credit chair at the economic faculty, Voronezh State University ( selfin@mail.ru )

Kozlov D.S. the graduate student of the chair of finance and credit, Voronezh State University ( groupbc@yandex.ru )

Journal: National interests: priorities and security, #7, 2010

In recent decades, innovations in the financial sector have consistently been associated with financial engineering. Until now, there is no understanding in the essence of financial engineering. Foreign authors do not conduct in-depth analysis of the theoretical foundations of financial engineering. The article examines the existing approaches to defining the essence of financial engineering, highlighted its key characteristics. A version of the author's definition of financial engineering is suggested.


Nature, structure and credit risk factors of retail banking products

Sysoeva E.F. doctor of economics, assistant professor, Head of the finances and credit chair at the economic faculty, Voronezh State University ( selfin@mail.ru )

Skrypnik E.Y. graduate of the chair o finance and credit, Voronezh State University ( selfin@mail.ru )

Journal: National interests: priorities and security, #7, 2010

Credit risk is one of the main banking risks, deserve careful study, because the gravity of the consequences of it’s maximum. Today, when GDA banks quickly master the retail business, problems of assessment, identification and insurance systems of the credit risk of retail banking products are particularly significant bridge. The article attempts to explore the structure of credit risk-governmental retail banking products, as well as contribute to its internal and external factors.


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