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Creating innovative activity regional business on principles synergetic benchmarking

Geraskina I.N. PhD in Economics, Associate Professor of Department “Economy and Logistics”, the Mordovia State University named after N. P. Ogarev ( Geraskina82@mail.ru )

Sherstobitova T.I. PhD in Economics, Associate Professor of Department «Marketing, Business and Services», the Penza State University ( tat13392520@yandex.ru )

Journal: Regional Economics: Theory and Practice, #14, 2013

In the article conceptual basics of formation of innovative activity of the enterprises with application of technology of a benchmarking in the sphere of hi-tech and knowledge-intensive researches for receiving the positive synergism focused on breakthrough technologies are considered. The trend of development of innovatively active enterprises in post-industrial economy is denoted, the principles of interaction of the enterprises of various fields of activity and regions on the basis of a synergetic benchmarking are revealed.


Methodical approaches to analysis of influence of network capital on innovative activity of enterprise

Sherstobitova T.I. PhD in Economics, Associate Professor of the Department of Marketing, Commerce and Service Sector, the Penza State University ( tat13392520@ yandex.ru )

Journal: Economic Analysis: Theory and Practice, #42, 2013

In the article analysis of approaches to understanding of set of the relations of the social and network capitals, and also author's approach to the analysis of the relations of the enterprise is presented. The technique of an assessment of the network capital, including the analysis of a role of partners in business process, characteristics of the network capital and a choice of strategy of development of the relations promoting increase of innovative activity of the enterprise is offered. The given results of expert polls allowed to reveal factors of interaction of the enterprises with the partners influencing their innovative activity.


Development trends of the Russian pharmaceutical market

Sherstobitova T.I. Penza State University, Penza, Russian Federation ( tat13392520@yandex.ru )

Smorchkova E.D. Penza State University, Penza, Russian Federation ( smorchkova-1994@mail.ru )

Journal: Economic Analysis: Theory and Practice, #7, 2018

Importance New market conditions call on pharmaceutical product manufacturers to improve classical approaches to the promotion of over-the-counter (OTC) pharmaceuticals, products for healthy lifestyle, and to develop new approaches.
Objectives The purpose of the study is to identify development trends in the Russian pharmaceutical market, including the market of nutritional supplements and other OTC products, opportunities of the Russian enterprises in these markets, to reveal factors having a positive and negative impact on the pharmaceutical industry.
Methods We employ methods of observation, analysis of statistical data, PEST analysis to determine major trends in the market, review of literary sources and materials from the Internet, as well as comparison.
Results We reveal and analyze trends and major factors of the pharmaceutical market development in four spheres: technological, political, legal and demographic. The analysis highlighted the factors that have a positive and negative impact on the pharmaceutical industry. The pharmaceutical industry enterprises can consider environmental factors for their successful functioning in the market.
Conclusions Positive trends in the pharmaceutical market development include popularization of healthy lifestyle, possibility to attract additional sources of financing by pharmaceutical production manufacturers, high development of technologies in this field. Negative factors include consolidation of the pharmaceutical industry leading to reduced profitability of producers, significant decrease in the sales volumes of Russian producers, and freezing of investments in this area. To reduce the impact of negative factors, it is important to use modern tools of promotion taken together and periodically monitor new opportunities.


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