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The market of periodicals in Russia: state and prospects of development

Kozyr' N.S. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( n_k_@mail.ru )

Blokha E.N. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( ha.k@inbox.ru )

Journal: Regional Economics: Theory and Pactice, #28, 2015

Importance The article deals with the problems and prospects of development of the market of periodicals in the Russian Federation.
     Objectives The aim of the paper is to analyze the state of the periodicals market in Russia, as well as the activities aimed at its improvement. In the course of the study, we resolved the following tasks: identifying the key trends of the modern market of periodicals and identifying the development prospects of the printing industry.
     Methods We used scientific, empirical, statistical, economic and analytical research methods, as well as official statistics and the studies of Russian scientists.
     Results We state the need to stimulate and develop the press industry. We identified the key trends and prospects of the periodicals market in Russia. We propose certain activities aimed at improving the market's condition.
     Conclusions and Relevance We came to a conclusion that the development of the market of periodicals is under threat. A system State and socio-cultural support, including optimization of taxation of the industry's enterprises, are absolutely required to strengthen the economic state of the press industry and ensure stable tax revenue in the budgets of all levels.


Currency wars or competitive devaluation: scenarios and their implications

Kozyr' N.S. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( n_k_@mail.ru )

Zlydenko N.I. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( natali94-94@mail.ru )

Journal: National interests: priorities and security, #30, 2015

Importance The article reviews possible scenarios in the international monetary market and evaluates forecasts provided by analysts from the leading credit institutions and economic editions.
     Objectives The objective of the research is to investigate manipulations with foreign exchange rates and their effect on national economies and global economy. We make an attempt to explore the currency war concept, identify reasons for competitive devaluations and outline a possible scenario.
     Methods The article is based on a broad material of the Russian analytical agencies and institutions, foreign overviews and forecasts, scientific proceedings of the Russian scholars. The research focuses on the USA, China, Russia, Japan and the EU.
     Results The research illustrates that Russia takes the lead in competitive devaluation, keeping some potential for development. However, the national economy should be restructured to achieve this. Competitive devaluation is likely to continue in Russia, China, Japan and the EU.
     Conclusions and Relevance Competitive devaluation generates some short-term benefits for the State. To improve the national competitiveness, global economic ties should be strengthened through free trade and settlements denominated in the national currency. Competitive devaluation is a stabilizer of limited duration that is applied as a result of sharp and negative fluctuations in the global arena.


Remote banking technologies: Analysis and the development prospects

Kozyr' N.S. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( angetmanova@gmail.com )

Getmanova A.V. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( n_k_@mail.ru )

Journal: Financial Analytics: Science and Experience, #25, 2016

Importance Any economy cannot advance in the current circumstances without an effective system of money circulation in place and innovative banking technologies. Remote banking services represent one of progressive business methods. Thus, it is very reasonable to study issues, prospects and contemporary innovative technologies in this segment.
Objectives The research examines contemporary remote banking technologies and their development prospects. It reveals the substance of remote banking, analyzes remote servicing development trends, classifies the technologies and reviews remote banking services, and studies innovative technologies of remote banking.
Methods The research relies upon regulatory and legislative documents, data from various websites, data of the Central Bank of the Russian Federation. The article overviews information and statistical data proceeding from the Russian and foreign sources.
Results We analyzed remote banking technologies by types of information systems, surveyed the popularity of remote banking and identified the advantages for customers and credit institutions, and determined future priorities.
Conclusions and Relevance The article displays prospects for remote banking development and analyzes contemporary innovative technologies in the segment. We conclude that remote banking services will evolve so to find customized formats of retail services.


Corporate culture as a component of the national security

Kozyr' N.S. Kuban State University, Krasnodar, Russian Federation ( n_k_@mail.ru )

Mal'kov A.A. Kuban State University, Krasnodar, Russian Federation ( goal444@yandex.ru )

Journal: National interests: priorities and security, #44, 2015

Importance The article examines how the national corporate culture influences the national security, and relevant aspects.
     Objectives The research figures out competitive components of corporate culture, which would enhance the national security of the Russian Federation.
     Methods We examined theoretical proceedings on the corporate segment of economy, competitiveness of companies, and national security. We relied upon data of the World Competitiveness Yearbook and research into capitalization of global brands, etc.
     Results
Corporate culture and national security closely relate to the national competitiveness, being independent from one another. International analytical centers are known to regard the USA as the leading competitor, with Top-10 Most Expensive Brands being headed by the U.S. companies. In this respect, the Russian companies should shape their corporate culture based on the revival of national and historical business principles. We propose corporate principles for doing business, which will allow fostering the Russian business patriotism.
     Conclusions and Relevance Economic security shall be regarded as a system where corporate culture should be a functional component of the effective national business, pursuing the State's interests and prosperity. As the national economy closely relates to harmonious corporate culture, it will improve the Russian indicators in the world competitiveness rating.


Estimation of prospects of the Krasnodar Krai in realization of the import-substitution food program

Starkova N.O. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( n.starkova@mail.ru )

Kozyr' N.S. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( n_k_@mail.ru )

Journal: Regional Economics: Theory and Pactice, #30, 2015

Importance The article estimates the economic situation in the market of agricultural products as a result of the embargo on the import of food products from a number of foreign countries imposed by the President of the Russian Federation.
     Objectives The aim of the paper is to examine the prospects for the realization of the program of import substitution of food products in the Krasnodar Krai and to identify the areas of stabilization of the situation in the Russian food market through supporting the local farmers oriented to satisfy the consumer demand as full as possible and take up freed niches in the domestic food market.
     Methods The study is based on official statistics.
     Results We explored modern modalities and priorities for the development of agricultural enterprises of the region in terms of their participation in the program of import substitution. We specified the main product groups on the basis of the import substitution potential. We analyzed the structure and dynamics of the crop sector as one of the priority areas of agriculture of the region. We propose certain measures of State support to the Kuban agricultural producers under the long-term development strategies.
     Conclusions and Relevance
We conclude on the need for the concerted actions of the domestic business, finance and government leading to good prospects for the implementation of the import substitution program and changes in the structure of the domestic economy as well.


Inflation targeting in the Russian Federation: prerequisites for implementation and prospects for economy stabilization

Kozyr' N.S. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( n_k_@mail.ru )

Abrech Z.N. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( Zarema27@yandex.ru )

Journal: Finance and credit, #7, 2016

Subject The article addresses inflation targeting as one of the tools of monetary policy. The international practice of the inflation targeting regime is rather relevant to modern Russia.
     Objectives In connection with the planned transition of Russia to inflation targeting regime in early 2015s, it is crucial to consider the nature of inflation targeting, the process of establishing the monetary system of the Russian Federation under financial instability.
     Methods We analyze major financials and their impact on the economic stability, the application of the inflation targeting regime in present-day Russia. The paper employs official statistics of the Bank of Russia, the Ministry of Finance of the Russian Federation, the Federal State Statistics Service, as well as academic studies on inflation targeting.
     Results The current international monetary system is unable to provide stability at both the national and the global level. Inflation targeting includes price stability as a long-term objective of the economic policy, public announcement of medium-term inflation rates, high-level transparency of implementing the plans of monetary authorities, enhanced responsibility of the Central Bank for attaining the ultimate goal of monetary control, and the proper information strategy.
     Conclusions Despite certain difficulties that emerged during the implementation of inflation targeting, this regime is indispensable for the Russian Federation in view of prompt measures to perfect it.


Performance metrics of industrial classification in the Russian Federation and abroad

Kozyr' N.S. Kuban State University, Krasnodar, Russian Federation ( n_k_@mail.ru )

Kovalenko V.S. Kuban State University, Krasnodar, Russian Federation ( vikkakov@mail.ru )

Journal: Economic Analysis: Theory and Practice, #10, 2017

Importance The All-Russia Classifier of Types of Economic Activity presents details of information on business operations of economic entities. It is developed on the basis of the International Standard Industrial Classification of All Economic Activities (ISIC) recommended by the United Nations for all countries of the world.
Objectives The aim of the study is to investigate the Russian classification comparability with industrial classifiers applied abroad and identify areas for improving the approaches to statistical accounting of the national economy.
Methods We reviewed the Russian Unified System of Classification and Codification of Information (USCC) and performed a comparative analysis of the All-Russia Classifier of Types of Economic Activity and the ISIC. The paper rests on the data from certain foreign statistical departments, and reveals advantages and disadvantages of effective industrial classifiers.
Results The existing national classifiers are sufficiently unified, however, it is impossible to compare industry-specific indicators of different economies. Classifiers of foreign countries and the Russian Federation are created on the basis of ISIC, but the presented information differs in terms of the composition of sections. National specifics of data systematization distort the actual assessment of types and scale of economic entities' activities.
Conclusions It is crucial to restructure the All-Russia Classifier of Types of Economic Activity to ensure its functional use within Russia. This will enable a reliable statistical accounting for operations of multi-business companies. In future, the Classifier should become a part of monitoring and strategic planning of the Russian economy structure.


The video game industry in the modern industrial economy

Kozyr' N.S. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( n_k_@mail.ru )

Astakhov A.V. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( avel.10@mail.ru )

Journal: Regional Economics: Theory and Pactice, #5, 2017

Importance The article discusses the issues of development of the video game industry in Russia, which represents a significant segment of the RF economy, still having no statistics on the video-game producers and formalized companies.
Objectives The article aims to identify current trends in and prospects for the development of the video game industry in Russia.
Methods For the study, we used the video game industry survey data and reviewed the scientific publications of Russian experts.
Results We have investigated the global market's volume and preferences for gaming devices, examined the personnel aspect of the Russian video game industry, and made an analysis of Russian consumers and producers of video game products.
Conclusions There are no skills training programmes in Russian universities, professionals acquire knowledge on their own. Video game development in Russia has a large amount of customers and good market growth. It is not affected by the geopolitical trends and sanctions against Russia. Video games are the resource of mass consciousness formation, a tool to promote the products of other sectors of the national economy and a potential source of reproduction of the knowledge economy. It is necessary to identify the video game industry as an economic activity and formalize the special terminology used in this field. The lack of professional educational programmes on skills training limits the development of video game production in the Russian Federation. Legislative regulation of the game industry is also required.


The contactless MasterCard PayPass technology and prospects for its development in Russia

Kozyr' N.S. Kuban State University, Krasnodar, Russian Federation ( n_k_@mail.ru )

Getmanova A.V. Kuban State University, Krasnodar, Russian Federation ( angetmanova@gmail.com )

Journal: Finance and credit, #4, 2015

At present, millions of people use bank cards, however, cardholders face many problems: loss of a bank card, its damage, theft of funds from bank account, ill-designed scheme of application. The developed contactless cards, including MasterCard PayPass, intend to solve these problems. The article describes the purpose of the contactless system MasterCard PayPass, analyzes the experience of the system development in Russia and abroad, and reveals the causes of its success and main advantages. We systematized its functionality for users and developed recommendations to promote the PayPass system and contactless payment systems in Russia. The article describes the NFC (Near Field Communication) technology as a basis of the mechanism of contactless bank payments. We present the main models of smartphones and the forecast of further development of the NFC technology. In this work, we define the elements of a contactless payment system, their interrelation and impact on the performance of MasterCard PayPass. The conclusion is that there are prospects for the system's further development, including the Russian Federation. We studied the popularity of PayPass in the Krasnodar Territory. The study confirmed that the popularity of MasterCard PayPass depends directly on the support of issuing banks. We emphasize that the measures to be taken by the issuers of the PayPass technology to promote the proposed system include awareness raising about contactless technologies. We also conclude that the speed and scale of using the MasterCard PayPass technology in Russia depends solely on the marketing policy of banks.


Approaches to determining the global competitiveness

Kozyr' N.S. Kuban State University, Krasnodar, Krasnodar Krai, Russian Federation ( n_k_@mail.ru )

Journal: National interests: priorities and security, #26, 2015

Importance The article overviews contemporary approaches to evaluating the global competitiveness of the State, and focuses on Global Competitiveness Index (GCI) and World Competitiveness Yearbook (WCY).
     Objectives The research analyzes whether it is possible to use rankings of WEF and IMD to prepare guidelines on Russia's economic policies. The research pursues examining the premises for formulating contemporary methods to evaluate the national competitiveness and identify key aspects of probable approaches. Comparing statistical data of reports issued by the Institute of Management Development and World Economic Forum, I make an attempt to assess the unbiased nature of the States' competitiveness indices.
     Methods
I analyze estimated competitiveness of the global leaders during the last decade. I compare the ranking of Top 10 countries in terms of GCI and WCY and present the data on Russia. My conclusions rely upon official reports by WEF and IMD. The research contains a significant amount of statistical data derived from foreign sources.
     Results
I present my judgments on comparability of estimated approaches of WEF and IMD. The analysis reveals the heteropolar orientation of methods that tend to institutions relating to GCI and WCY. I demonstrate that the methods are useful indices in terms of improving the national competitiveness system. I conclude that the evaluation and ranking scale is subjective, and propose my recommendations for enhancing the national competitiveness indices.
     Conclusions and Relevance As compared with the majority of researches into the national competitiveness that analyze ranking data, this research presents a comparative analysis of WEF and IMD approaches and statistics for the 2005 to 2014 period.


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