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The impact of exhibition activities on the B2B market in the strategy for promotion

Sysoeva T.L. Ural State University of Economics, Yekaterinburg, Russian Federation ( t.l.sysoeva@mail.ru )

Timokhina G.S. Ural State University of Economics, Yekaterinburg, Russian Federation ( galinatimokhina@yandex.ru )

Khudyakova T.S. Ural State University of Economics, Yekaterinburg, Russian Federation ( khudyakova_t@mail.ru )

Journal: Regional Economics: Theory and Pactice, #10, 2017

Importance At the present time, business-to-business (B2B) companies need an effective communications channel that can handle several tasks at once. The article studies the exhibition activities considered as an integrated tool that enables the company to achieve marketing, management, image goals, increase intangible assets, and develop business contacts.
Objectives The article aims to study the use of exhibits as a tool in B2B market promotion strategies, analyze the current approaches and trends in the organization of exhibition activities, determine the economic benefits of participation in exhibition activities for a company.
Methods For the study, we used the methods of logical, statistical, functional, and comparative analyses, and the observation.
Results The article determines that exhibition activities allow the company to achieve meaningful business goals. We propose a methodology for evaluating the participation of the Russian company in a specialized exhibition of fire extinguishing equipment. As well, we present recommendations to improve the use of exhibits in the organization's promotion strategy for professionals and managers of firms responsible for communication.
Relevance The results obtained can fill the existing knowledge gap among B2B market communication professionals and help assessing the need for the use of exhibits in communication strategies.


Restructuring as a Form of Anti-Crisis Enterprise and a Way for the Market Participants to Adapt to Uncetainity

Khudyakova A.Ye. Chelyabinsk Branch of the Moscow Institute of Pfychology and Social Sciences

Journal: Regional Economics: Theory and Pactice, #2, 2009

The article studies the questions urgent for today's transformation of the Russian economy: innovative activities of Russian businesses in terms of their better adaptation to the rapidly changing environment. The author shows deep knowledge of the probleme in question and skillful use of scientific research tools.


System of maintenance of quality of audit

Gluschenko A.V. professor of chair «the Accounting, Analysis and Audit», Volgograd State University ( audit@volsu.ru )

Khudyakova A.S. associate professor of chair « the Accounting, Analysis and Audit», Volgograd State University ( audit@volsu.ru )

Journal: International accounting, #6, 2011

The audit role in registration-economic system and influence of quality of rendered services on decisions of users of the information formed in accounting is proved. The concept of quality of audit and system of its maintenance is opened. The principles underlying system of maintenance of quality of audit are formulated and requirements to its formation are presented.


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