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The improvement of economic-organizing mechanism of regional particular potential’s management on the base of its’ estimate

Gushchina N.A. postgraduate, department of finance and credit, Volgo-Vyatskiy academy of municipal service ( natasha_gushina@mail.ru )

Journal: Economic Analysis: Theory and Practice, #37, 2010

In the present economical conditions an improvement of regional investment potential’s management on the base of objective and accurate estimate of its’ components or particular potentials is an actual task. In the present work the method of numeral estimate of regional particular potential on the base of two-phase factor analysis with an integrated mathematical pattern is given.


Catalysts and barriers to the innovation process

Grushevskii D.V. PhD in Economics, Institute of Regional Economics and Social Design ( dvg-iresd@bk.ru )

Gushchina E.G. Doctor of Economic Sciences, associate professor, department “World Economics and Economic Theory”, Volgograd State Technical University ( L055@mail.ru )

Journal: National Interests: Priorities and Security, #43, 2011

In the article contemporary problems of the innovative development of Russia are considered. The essence of the catalysts and barriers of the innovation process is show. The authors examine the ways of a quality transition from novation to innovation and the chances of realizing sustainable innovative process, suggesting the formation of institutes of innovative development within the modernization of Russian economics.


Publik opinion as anti - corruption efficiency indicator (by the results of sociological surveys in the Murmansk region)

Gushchina I.A. Ph. D. (Econ.), Docent, head of the sector of sociological research of the Luzin Institute for Economic Studies (Kola Science Centre, Russian Academy of Sciences) ( guschina@iep.kolasc.net.ru )

Dovidenko A.V. researcher the sector of sociological research of the Luzin Institute for Economic Studies (Kola Science Centre, Russian Academy of Sciences) ( andov@iep.kolasc.net.ru )

Journal: National Interests: Priorities and Security, #32, 2010

Origin and development of corruption and complexity of taking into account its scales are shown, the role of studying public opinion in measuring corruption scales is determined, the situation with corruption in Russia is briefly analyzed. Public opinion of the region’s population regarding corruption perception and inclusiveness in its processes is analyzed, the interconnections between evaluation of efficiency of the regional authorities’ activities and formation of perceptions of possibilities of positive results of the anticorruption struggle are shown.


Assessment of air transportation performance

Skipin D.L. Tyumen State University, Tyumen, Russian Federation ( d.l.skipin@utmn.ru )

Gushchina A.S. Tyumen State University, Tyumen, Russian Federation ( ann_kst@mail.ru )

Lobanova E.V. Tyumen State University, Tyumen, Russian Federation ( umbrella1994@mail.ru )

Journal: Economic Analysis: Theory and Practice, #3, 2018

Importance The article addresses performance indicators of air transportation and offers new measures to make a more detailed assessment.
Objectives The study aims to substantiate the system of indicators enabling an integrated assessment of air transportation efficiency, to offer its classification and characteristics.
Methods The paper presents a group of indicators of air transportation efficiency by income, expenses and financial result, shows the applicability of index, coefficient and comparative methods and complex and systems approaches to assess the performance of air transportation.
Results We offer a system of indicators, which allows underpinning the economic effect and expediency of air transportation and serves as a preventive indicator for making timely management decisions in the event of unfavorable dynamics.
Conclusions It is critical to constantly monitor performance indicators. It will help promptly adjust the tariff policy subject to the specifics of airline, seasonality and current aircraft fleet. Using the offered system may improve the quality of management decisions.


Improving the system of evaluation of vendors and purchase product quality by the manufacturing enterprise: Evidence from JSC EPK Volzhsky

Zuev A.V. Volzhsky Polytechnic Institute, Branch of Volgograd State Technical University, Volzhsky, Volgograd Oblast, Russian Federation ( 230112@mail.ru )

Gushchina E.G. Volgograd State Technical University, Volgograd, Russian Federation ( l055@mail.ru )

Vital'eva E.M. Volgograd State Technical University, Volgograd, Russian Federation ( lenkooooo@gmail.com )

Journal: Regional Economics: Theory and Practice, #7, 2016

Importance The paper deals with the issues of formation of a system of work quality assessment of partners at the manufacturing enterprise.
Objectives The aim of the paper is to develop a technique of evaluating the supplier performance of the production enterprise, oriented to the strategic development of the market players.
Methods On the basis of econometric methods and calculations, we assessed the activity of manufacturing enterprise suppliers. We used the JSC EPK Volzhsky as a production enterprise case study.
Results We present a methodology for assessing the performance quality of suppliers with a focus on the strategy development of the JSC EPK Volzhsky production enterprise.
Conclusions and Relevance Choosing the right supplier, taking into account both its economic and social parameters will bring a greater effect for the manufacturing enterprise and the region as a whole. The results of the research can be used in the evaluation system of suppliers of any manufacturing company.


Role and place of concept of advertising in formation of image of socially responsible business in Russia

Morozova I.A. Doctor of Economics, Professor, the Department of World Economy and Economic Theory, the Volgograd State Technical University ( morozovaira@list.ru )

Gushchina E.G. Doctor of Economics, Professor, the Department of World Economy and Economic Theory, the Volgograd State Technical University ( lo55@mail.ru )

Vitalyeva E.M. Graduate Student, the Department of World Economy and Economic Theory, the Volgograd State Technical University ( lenkooooo@gmail.com )

Troshin A.V. Graduate Student, the Department of World Economy and Economic Theory, the Volgograd State Technical University ( vlg34russ@gmail.com )

Journal: National Interests: Priorities and Security, #22, 2013

In most cases the social responsibility of businessmen is realized by means of social investments. It is identified only with financial investments of the companies in objects of the social sphere. However it’s not only "feed" by financial means, but also business in accordance with established legislative and ethical standards. Today the public opinion concerning the company and its production is defined both quality of goods or services, and the social image of the organization including responsible behavior to own personnel, partners in business, local communities and society as a whole. Thus realization of social responsibility assumes providing reliable and truthful information about the organization and types of its activity. As a result, advertisement is one of mechanisms in formation of socially responsible image of business.


Threats and challenges for European higher education system

Morozovа I.A. Volgograd State Technical University, Volgograd, Russian Federation ( morozovaira@list.ru )

Gushchina Yu.I. Volzhsky Polytechnical Institute (branch) of Volgograd State Technical University, Volzhsky, Volgograd region, Russian Federation ( julia25.30@mail.ru )

Litvinova Т.N. Volgograd State Agricultural University, Volgograd, Russian Federation ( litvinova1358@yandex.com )

Journal: Regional Economics: Theory and Practice, #2, 2015

Importance The article deals with the issues of the national higher education system, which development is not only closely related to the State demographic trends, but also depends on the internal and external economic stability. We consider the development of the trends of educational services in the European countries, as well as the crisis phenomena in the various spheres of economy. The paper analyses the reduction of the level of key indicators of socio-economic development in the European Union countries, affecting the key areas of life of society.
     Objectives We examine the consequences of the EU economic crisis within the period of 2008 - 2013, which impacted the European higher education system. The paper describes the key challenges and continental threats, which face the system of the European higher education in the near future (the search for alternative sources of funding, the reduction of effective demand and its geographical restructuring). We have analyzed the most promising segments of the market of educational services in higher education system, taking into account the complex socio-economic trends in the countries of the European Union.
     Methods We have researched the large volume of foreign analytical materials, including the official data of the statistical services of the European Union and National Center for Education Statistics (USA). We have predicted the future trends in the development of the European higher education. For forecasting, we have used the methods of systematization, synthesis and comparative analysis of empirical data.
     Results We conclude that in order to neutralize the negative consequences of the economic crisis for the European system of higher education it is necessary to develop and implement large-scale projects within the framework of public-private partnership between universities, national government agencies and leading industry corporations.
     Conclusion and Relevance The paper places the special emphasis on the main directions of activities that allow the modern universities to transform the identified challenges in additional capabilities.


Marketing communication policy as an effective mode to manage reputational risks of commercial banks

Matkovskaya Ya.S. Volgograd State Technical University, Volgograd, Russian Federation ( yana.s.matkovskaya@gmail.com )

Gushchina E.G. Volgograd State Technical University, Volgograd, Russian Federation ( L055@mail.ru )

Daev D.D. Volgograd State Technical University, Volgograd, Russian Federation ( daev_dmitriy@mail.ru )

Perevozchikova S.V. Volgograd State Technical University, Volgograd, Russian Federation ( psv2792@mail.ru )

Zvereva D.I. Volgograd State Technical University, Volgograd, Russian Federation ( z-dara@mail.ru )

Journal: Financial Analytics: Science and Experience, #37, 2014

Importance In recent years, there is an increased attention on the part of scientists and practitioners to the issue of the business reputation management of the market actors. For the banking sector, the reputation and reputational risks are of particular importance. The management of these risks requires ensuring of its anticipatory strategic nature, which can be achieved through the implementation of the effective marketing communication policy. The issues of formation and maintenance of a positive image and a high level of business reputation of the Russian banking became the subject of the study. We have explored the potential of marketing communication policy as an effective way to manage the reputational risks of the commercial banks.
     Objectives In order to identify the trends, the traditional and new reasons for enhancing the profile of the banks' reputational risks, we have identified the relationship between the reputational risks and the Russian banks competitiveness in the conditions of the WTO membership. We proved that the bank's effective marketing communication policy under the conditions of its strategic and anticipatory nature creates the conditions for improving the competitiveness of banks. We have formulated the principles of banking communication policy of the reputation risk management.
     Methods On the basis of the concepts of general and banking marketing, methods of rating and qualitative assessments of its feasibility, elements of comparative and statistical analysis, we have identified the most effective approaches to the management of the banking reputational risks on the basis of the marketing communication policy.
     Results The standard methods of the reputational risks fail to yield long-term results, since such policy means only countering the risks, instead of their management. The marketing communication policy can provide the proactive impact. In the conditions of the Russia's accession to the WTO, the communication policy can be realized at interbank and intra-bank levels. For the first level, we defined the development of consolidation bank communication policy on the basis of the offered criteria of efficiency and development of directions. For the second level, we have formulated the principles of formation and realization of marketing communication policy of commercial banks.
     Conclusions and Relevance We arrived at a conclusion that only the development of the marketing communication policy at the two levels (interbank and intra-bank ones) can improve the competitiveness of Russian banking structures in terms of the Russian membership in the WTO, which will allow to perform less risky entry in international markets.


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