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Upgrading the financial management of the innovative projects in conditions of the depressive economy

Tchernov V.B. associate professor, South Ural State University ( tvb5555@mail.ru )

Anokhin G.A. graduate student, South Ural State University ( anokhin@gmail.ru )

Kagan E.B. graduate student, South Ural State University ( kaganeb@rambler.ru )

Journal: Finance and credit, #45, 2009

In connection with the world economic crisis the upgrading of the financial management of the innovative projects has become more topical nowadays. In present work the main trends of the improvement of managing this activity are formulated. It is concluded that in conditions of the depressive economy effective management of the finances of the innovative projects allows to restore the competitiveness of the economic player.


Role and tasks of regional marketing in state administration

Anokhin V.A. PhD in Economics, Associate Professor, the Department of Finances and Accounting, the Nizhniy Novgorod State University named after N.I. Lobachevski - the National Research University ( avafin@mail.ru )

Anokhin E.V. candidate of economic sciences, associate professor of chair of management and marketing, Nizhniy-Novgorod branch of the Moscow state university of the economy, statistics and information theory ( avafin@mail.ru )

Journal: Economic Analysis: Theory and Practice, #27, 2013

In the article the essence and the tasks of regional marketing in the system of state administration are considered. Four basic groups of strategies of regional marketing are described: marketing of image, marketing of attractiveness, marketing of population, marketing of infrastructure. The problems and the prospects for the realization of regional marketing in Russia based on the example of housing market are analyzed.


The analysis of scientific approaches to marketing research

Anokhin E.V. Nizhny Novgorod Branch of Moscow State University of Economics, Statistics and Informatics, Nizhny Novgorod, Russian Federation ( avafin@mail.ru )

Anokhin V.A. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation ( avafin@mail.ru )

Kasatova Zh.V. Nizhny Novgorod Branch of Academy of Labour and Social Relations, Nizhny Novgorod, Russian Federation ( avafin@mail.ru )

Journal: Economic Analysis: Theory and Practice, #23, 2014

The article covers the history issues of marketing research development in Russia and abroad. The authors analyzed various views and opinions of home and foreign scholars and experts on the functions of market researchers, scientific approaches to marketing research and possibilities of the results use for regional management (a Nizhny Novgorod region case study).


The evolution of place marketing in the global economy

Anokhin E.V. National Research Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod, Russian Federation ( avafin@mail.ru )

Anokhin V.A. National Research Lobachevsky State University of Nizhny Novgorod, Nizhny Novgorod, Russian Federation ( avafin@mail.ru )

Journal: National interests: priorities and security, #8, 2017

Importance There are extensive practices of applying marketing methods and tools to manage various places. However, few studies focus on the origination and use of the marketing approach to place management. This research presents a scientific insight and comprehensive analysis of the subject.
Objectives The research outlines and analyzes the evolution of the marketing approach to place management.
Methods The methodological underpinning comprises a systems and functional approach based on such methods as induction and deduction, analysis and synthesis, comparative an historic method.
Results Analyzing the use of historical prototypes of contemporary marketing methods and tools, we describe how the marketing approach to place management originated and developed. The article also reviews general and specific tools of place marketing, possibility of using methods and tools from other sectors in place marketing. We propose a model of international market relations that exist in the global economy.
Conclusions and Relevance We conclude that marketing is one of the driving forces for accelerating globalization processes, as it streams the economy so to satisfy many changing needs of buyers worldwide. However, the proclaimed liberalization of foreign trade, in fact, is of formal nature, without eliminating the discrepancies between the advanced economies and peripheral economies.


Formation of the modern model of protection in property insurance against catastrophic risks

Rusetskaya E.A. Doctor of Economics, Professor of department "Finance", the North Caucasus Federal University ( Elwirasgu@mail.ru )

Anokhin O.A. Graduate Student of department "Finance and Credit", the Stavropol State University ( Ksuhabde@mail.ru )

Journal: Finance and credit, #46, 2012

The article is devoted the analysis of modern models of protecting from catastrophic risks in property insurance. The analysis of rare and catastrophic risks and variants of participation of the state in the programs on a fight against the catastrophic risks are considered.


Regional marketing: theory and practice

Anokhin E.V. PhD in Economics, Associate Professor, Department "Management and Marketing", the Nizhny Novgorod branch of the Moscow State University of Economics, Statistics and Informatics ( avafin@mail.ru )

Journal: Economic Analysis: Theory and Practice, #8, 2013

In the article the history of development of territorial marketing abroad and in Russia is considered, the characteristic of the modern concept of regional marketing is given. The major factors influencing specifics of regional marketing in Russia are revealed and analyzed: region type, objects of the marketing environment, the inter-budgetary relations, state role in region economy.


Methodology of elaboration of marketing concept for regional development (on the example of the Nizhny Novgorod regional development strategy till 2020)

Anokhin E.V. PhD in Economics, Associate Professor, the Department of Management and Marketing, the Nizhny Novgorod Branch of the Moscow State University of Economics, Statistics and Informatics ( avafin@mail.ru )

Journal: Regional Economics: Theory and Pactice, #1, 2014

This article offers the methodology for the elaboration of marketing concept for regional development based on the results of the study of analytical procedures used in marketing and methods applied in the regional strategy planning. The author analyses a set of methods from the point of view of formal approaches and logical structure required for the creation of the marketing structure of the regional development.


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