Importance The article deals with the problems of institutional transformation of the Russian society. Using a case of the border region we have analyzed the socio-economic behavior of households in different areas: a labor market, consumer orientations, investment and financial strategies. Objectives The purpose of the article is to assess the compliance of the current behavioral practices and strategies with the market concepts. Methods We used a descriptive analysis of changes of attitudes, strategies and behavioral practices in different socio-economic areas. Empirical evidence of the economic and sociological surveys carried out in the territory of the Republic of Karelia in 2012 provided an information base of the study. Results We have identified a wide range of models of economic behavior from destructive to optimally effective, among which the transition ones dominate. Our paper shows the active development of new economic sectors (finance, investment in physical and human capital, increasing a consumer structure). In addition, we considered the different employment strategies of households consisting of single employment (employment on one computer), secondary employment, as well as entrepreneurship and unemployment. Conclusions and Relevance We conclude that in terms of inefficient institutions, socio-economic behavior of households of the cross-border Russian region is more situational in nature, reflecting the adaptive content of institutional development. The results of the research may be useful in making management decisions in the field of employment, financial institutions and social policies.
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